Editor's Note: In this installment of our Learning Center video series, we take a look at one of the fundamentals of link building-- keyword research. Watch the video below and learn how to find your keyword.
Not so long ago, keyword research was one of the most straightforward steps in any link building campaign. Google would provide the list of keywords driving organic search to your site and we would build links using the top keywords as anchor text. But that is no longer the case. Building a slew of links with exact-match anchor text is now considered a link scheme. Even if this weren’t the case, this would be difficult to continue to do as Google no longer gives you your keywords for free. As of September 23, 2013, 100% of Google’s searches are secure, which means that analytical data no longer exists for Google’s organic search traffic. As long as concepts are articulated through language, we will still need keyword research. We may not use these keywords in the same way, but this research will let us know what potential consumers and Google think our website is about.
Content by Jon Ball
Video Production & Voice Over by Thomas Swisher