Catenaccio, or the chain as American sports fans came to know it, was a prominent defensive style of play in international soccer during the 1960s and 1970s. It was developed by the legendary coach/trainer Helenio Herrera, and it was largely built off of the verrou defensive strategy. In cattenaccio, players would be lined up 1-3-3-3, which may not have allowed for a killer offense, but it made for nearly impenetrable defenses. Some coaches, after seeing the catenaccio, would tamper with the formation a tad to insert a sweeper behind one of the lines. This strategy is no longer in use, not in abundance anyway. Too many teams took it up, and games would all too often end up in 0-0 gridlocks. Just like in soccer, great strategies in link building can become outdated and obsolete. Unlike soccer, the process of antiquation can be rather rapid. Thanks to variables like Google algorithms and expanding technological capabilities, link builders are frequently on their toes when it comes to devising new strategies.
A new strategy that many-experienced link builders have employed is to research the backlinks of a successful competitor. Even today, nearly 3.7 million websites are created every month. A large amount of them are nothing more than blogs that only a handful of people will ever accidentally wander onto, but a real winner emerges from that pool on occasion. What link builders have been doing as of late is they have been carefully monitoring these successful sites and deciphering the strategy that was used. This prevents a link builder from using outdated methods, since that link builder is using the same methods utilized by the top sites of the here and now. Not only that, but it’s a time saver as well. A new site is typically not going to have a large amount of back links; their strategy will become quickly evident.
Many top link builders are also thinking up new ways in which to contact webmasters. Sure, it’s still in style to reach out to other sites using the contact information and e-mail provided typically provided by those other sites, but there are other ways in which to contact the webmasters who run the sites that a link builder is looking to place on. Some link builders have been scouting the forums and social networking sites that specific webmasters have devoted time too, registered their own profiles in those forums/social networks and subsequently messaged the webmasters in question there. Interestingly enough, people are more likely to let their guard down with strangers on a forum as opposed to in real life. Starting a relationship on a forum before building the link has proved to be an effective method for many link builders.
More and more link builders are getting into guest posting as well. Writing a well-researched and well-organized blog post and placing it on a site with some authority within the niche a link builder is working certainly has its benefits. First off, it’s a link. The best thing about a guest post link though is that it has the potential to be read by the kind of readers that a link builder is specifically looking to attract. A guest post is a fantastic way to establish a reputation of knowledge and authority.
As was mentioned before, link building is an ever-changing series of well-developed and thoroughly utilized strategies. Who knows how long the strategies within this article will be in place. But for now, this is the direction that many link builders are heading.[author] [author_image timthumb='on']http://pageonepower.com/wp-content/uploads/2012/10/photo-1-11.jpg[/author_image] [author_info]
Jesse Stoler is an assistant editor, head writer, content developer and link builder at Page One Power, where his direction has provided dozens of employees with the insight and skills needed to make their clients rank. In addition to online marketing, Stoler is a thoughtful leader and he provides guidance to his team of fellow writers while also finding new, innovative ways to link build.
Outside of work, his hobbies include stand-up comedy, acting and rooting hopelessly for the New York Knicks. You can connect with him on Google+.