Editor's Note: Who's linking to your site? Why does it matter? Check out the embedded video from our Learning Center to find out!
Editor's Note: What makes a good link? You'll never know unless you analyze it-- and to properly analyze it, you have to know the right way to go about the whole thing. Don't worry, this will all be second nature by the time you're done with this video. And if you're still hungry for more, you can check out way more videos over at our Learning Center page.
Editor's Note: Anchor text is a hot button issue right now. People are afraid of anchor text in a lot of ways, which is pretty crazy. As this video shows, though, if you keep it diverse and act like a human being, you'll be just fine.
Editor's Note: In this installment of our Learning Center video series, we take a look at one of the fundamentals of link building-- keyword research. Watch the video below and learn how to find your keyword.
Editor's Note: Welcome to our new video series, The Page One Power Learning Center. You can find these videos in our learning center page (along with complete, detailed transcripts) or on our YouTube channel. We also wanted to bring them to the P1P blog because we think they're great videos-- Jon and Thomas worked super hard to make them what they are. The first video is embedded with a brief description. Let us know what you think!
Welcome to another edition of The Backlink Show – Page One Power’s link building podcast.
In this episode of The Backlink show we break from traditional conventions for a special interview between Page One Power CEO Jon Ball and Co-founder and Chief Strategy Officer of Linkdex, Matt Roberts.
Jon and Matt discuss how SEO, content marketing, branding, social media and link building all play a role in a comprehensive marketing strategy.
As you might have noticed, there hasn't been much activity at the P1P blog lately. It's not because we've been slacking (although the marketing department is sometimes easily distracted on Thursday afternoons), but because we've decided to focus our writing efforts elsewhere.
Late last year, P1P's creative team decided on something new. We asked ourselves one question-- do agency blogs ever build up a real community? We've had some amazing guest posts, valuable comments and intense discussion here, there's no doubt about it. We just think we can do more.
With that in mind, we created Linkarati.
January 1st has come and gone. Has your blog written its New Year’s resolution-themed content yet?
From the Huffington Post’s resolutions for “progressives” to Idealist Careers’ “professional” resolutions (complete with linkbait gifs!), it seems that every site needs a post that reflects on 2013 and strategizes ways to improve in 2014. As you can tell from the title of this piece, this blog is no exception. I mean, who doesn’t want to take a stab at writing the definitive piece on link building going into the New Year?
But did link building change much in 2013? Did you?
Sure, we’ve had Google algorithm updates. We’ve seen Anglo Rank and Rap Genius get busted for bad practices. We make minor adjustments but let Google take the lead. We talk about link building like its something that we’re getting away with as opposed to a marketing tactic that is necessary as long as links play a role in both Google’s algorithm and connecting relevant content across the internet.
On Christmas day, the owners of the site rapgenius.com got a big heap of Google coal in their stockings. The burgeoning site, which the webmasters describe as a “hip hop Wikipedia,” fell victim to a manual penalty from the Google spam team.
The penalty occurred after the webmasters behind Rap Genius employed a tactic which has swiftly been labeled as TieFating. The team would offer to tweet out the site of any webmaster who would embed a link using the anchor text “Justin Bieber lyrics.” It has yet to be determined which is worse: the fact that Rap Genius would employ such an obviously foul tactic, or that Justin Bieber is a “rap genius.”
“We didn’t see our penalty in webmaster tools. We can’t see when we wear our sunglasses inside lulz.”
According to Josh Constine of TechCrunch, the Rap Genius webmasters are working on a resolution with the all powerful spam detectors at the behemoth search engine. Of course in hip hop terms, a resolution can mean a drive by on the Vegas strip.
Rap Genius was launched in 2009. Despite the steep competition of online lyric databases, the site gained a lot of traction rather quickly. It’s not your average lyric database though. Instead, it’s a community in which hip hop aficionados can submit their interpretations to lyrics of their favorite songs. But thanks to Google, their traffic took a hit bigger than the one on Ice Cube’s street cred.
On the first day of the penalty, Google gave to Rap Genius a 60% decline in traffic. On the second day, 52%. I’m sure the webmasters would have preferred a partridge in a pear tree and two turtle doves. Even a carrier pigeon could do more to increase their traffic.
A penalty from Google, whether it be manual or algorithmic, can and will have a detrimental impact on your site. Even the big boys aren’t immune to that. Here are some other well known sites that haven’t always been on Google’s good side (and what they would do if they were on Rap Genius).
The most frustrating part of being a link builder: the constant rejection. Even the best link builders aren't going to hit all of their prospects. It's hard not to let the rejection get to you, but remember: 'tis the Christmas season. There are polite ways to go about it. Let's take a cue from the famed cue card scene from the Christmas classic Love Actually.
Editor's Note: Today's guest post comes from Jack Rivera. In this post, Jack explains why your blog might be losing its readership. But never fear-- he also tells you how to get them back! This is great stuff if you're just building a blog, or if you've been at it for a while and still haven't seen strong results.
Your blog is your most prized possession on the web and it is only proper to take care of it the best you can. Losing your audience is the last thing you want to happen since it’s almost synonymous with shutting your blog down. No readers mean no reason for you to operate. But do you know why you can’t control your audience’ decline in number?
(original art by Lauren Nassef)
Blog readers love actionable articles! Break it into steps! They want lists! Put numbers in your title!
It’s likely that you’ve read (and internalized) these tips over the course of your guest blogging career, only to have your “10 Ways to Prepare your HVAC System for Gurnenthar's Ascendance” either ignored or outright rejected by high-quality sites. While we’ve all benefitted from content like this, well, we’ve already benefitted from content like this—it’s been done before.
Writing clearly is not enough on its own. The writer must be creatively invested in the piece so it sounds authentic.