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P1P Archives

Link Building Through Guest Posting: The Creative Process Explained

Posted by Thomas McMahon on Feb 4, 2013 1:00:44 AM

Any link builder worth his NaCl knows that relevancy first link building must be implemented to create a natural looking and high performing links list. If you've hired a link building firm that chases blog comments, profile links, link farms, and other unscrupulous black hat practices you need to jump ship faster than cruise goers docking in Cabo San Lucas.

This focus towards relevancy and quality over quantity requires that link builders are more creative than ever when they're trying to earn a link. This is especially true when it comes to guest posting, since this avenue has seen a large increase in the amount of spam associated with it. Our content needs to find a new angle, offer something to a site’s readers, and it needs to be of top quality for it to be accepted and published. That is why Page One Power employs college educated writers who have creative minds; every step of link building requires creativity and critical thinking skills.

Finding a Site
We writers couldn't build great links if our unsung heroes, the site finders, weren't spending all day - every day finding great sites that have a history of accepting guest posts. With a brand new client this is usually easier since it's an untapped niche , or we can use sites that have worked in the past with related clients. But once the well starts running dry our site finders need to get creative with their search queries and techniques to find the hidden gems that feature third-party content.

Coming Up With a Title
Once a relevant site is found it’s up to the writers to come up with a catchy title that hopefully features the keywords of the client. This is easier said than done, and coming up with new things to write about after a client has been around for a while isn't an easy feat either. You can only write so many Top 10s and How To articles before you go crazier than a drug dog in Colombia. Often times we outreach a title to an editor or webmaster to see if they’re interested, so coming up with a title that they haven’t seen before and piques their curiosity is of huge importance.

Writing the Article
Obviously this is where the creative process is the most important. We're able to write on any subject, at any given time, in an engaging and concise manner. On top of that, we're aware of what keywords the client is trying to rank for and fit them into the post in a natural and unassuming way. If this sounds easy, then I apologize: because it’s not. We try to research and write an article in an efficient amount of time to give our clients the best value, which is no simple task.

This can happen either before or after we write the article, depending on the site we’re reaching to, but (in my opinion) it’s is just as important as actually writing the article. As I stated above, guest posting has become inundated with spam, which has made many editors and webmasters wary of the people contacting them. When I started link building, I used a cut and paste email that I could just insert the proper titles in and send it on its way. This is quick, but it certainly isn’t creative. Now I take the time to write out every email from scratch and I give as much detail as is reasonable. If I’m only pitching a title, I’ll go into more detail about what the article will cover, which turns out being a big help if the title gets approved.

Remember that the internet is a projection of human interactions and we, by nature, are creative. Take the time to think critically about link building and you’ll approach it in a way that makes sense to Google as well as other people. A common expression here is if Google wasn’t around would you still want a link there? You need to ask yourself these kinds of questions to get the most out of your link building.