What Is Google RankBrain?

You can’t necessarily optimize for RankBrain since it is more focused on understanding searcher intent and expectations than evaluating content. However, you can create content that better corresponds to searcher intent, and reflects what people are looking for. It will help significantly if you know your audience and have original, helpful content in your area of expertise. There are a few best practices to keep in mind: 

• The Content Itself: When writing content, think about the title. The title of the article should clearly depict what the article is going to be about. If you’re reading an article titled “Best Comfort Foods for Summer” then you expect the content to be just that — a list of the best comfort foods to eat during the summer. If your content doesn’t support the title or the headers within your article, then either rewrite it so it does or remove the piece entirely. It is just as important to ensure that the content is free of spelling/punctuation errors, grammar mistakes, and uses correct sentence structure. Content marketing services are a great way to learn and understand how to properly optimize your content. 
• Keyword Optimization: Keyword optimization is more than inserting the same keyword into your content over and over again. In fact, this is called “keyword stuffing” and it is frowned upon. Doing this can add a spammy vibe to your article and decrease your site’s authority. Conducting keyword research can help you discover which terms to include and inform you of the words commonly associated with the searcher’s intent. 
• Links: It’s also important to evaluate your site’s reputation. Are you seen as an authoritative source by search engines? You can determine your authority by looking over how many links point back to your site. In order to rank in search, you need backlinks. Ordering link-building services can help to ensure that you build strong content that is worthy of earning reputable links. You also want to ensure that the internal and external links are authoritative and relative. Your internal and external links should include anchor text that accurately depicts what the linked page will be about. They should also be contextually relevant within the article. Don’t add any unnecessary internal/external links just for the sake of doing so, make sure they actually support your content. 
• Proper Use of Headers, Titles, and Title Tags: It should be a goal of yours to make the title, title tag, and headers within the article as descriptive, user-friendly, and organic as possible. Because Google is better at understanding meanings and the relationships between words, it is able to detect whether or not the titles are stuffed with keywords or are useful and descriptive. Use titles and headers to better organize your content, not to spam for keywords and queries. 

When in doubt, ask for help! If these RankBrain optimization tactics seem a little out of your expertise, don’t be afraid to invest in SEO services. Not only will they help you optimize for RankBrain, but they can also help boost your overall SEO and help you get the most out of your content.