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Page speed — also known as load speed — refers to the amount of time that a webpage on a site takes to load. There are various ways to optimize your site for page speed.
Page speed — also known as load speed — refers to the amount of time that a webpage on a site takes to load. With a society focused on immediacy and wanting things now, the amount of time it takes to display all of the content on a particular page becomes exceedingly important for SEO ranking — as well as visitor retention. There are various factors that can affect the speed of a specific page that include:
There are a variety of metrics that can be used to determine page speed. This creates some confusion with the definition (in some cases) due to the nuances of the term. It then becomes important to understand the different page speed measures. These measurements include:
Site owners and webmasters can utilize the following free tools in order to evaluate the speed of a site:
YSlow: An add-on that analyzes web pages in order to understand their page speed based on Yahoo!’s rules for high-performance web sites.
In 2010, Google began using site speed in web search rankings as part of their search algorithms. The reasoning behind retaining a visitor is important will vary between site to site (i.e. to push to a landing page, etc.), but more often than not, all sites want to limit bounce rates. Thinkwithgoogle provides statistics surrounding page speed that state:
So far, site speed does not appear to be weighted quite as heavily as traditional measures of SEO like backlink profiles (to pages and domains as a whole) or having high-quality content on each page. Instead, site speed is a newer consideration in Google’s ranking factors, coming largely on the heels of the shift to mobile-first indexing. It focuses on two measures primarily: page speed in mobile search ranking, as well as traditional desktop browsing methods. It has affected 1% of search queries according to Google.
Since page speed is one of the metrics taken into account for Google rankings, it becomes important to understand the methods to improve page speed for your website. These techniques include: