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A content management system (CMS) is a type of software platform that provides content creators, publishers, and web designers with a single outlet, allowing them to create, publish, archive, edit, and collaborate on work all in one place. It’s easy to use and requires little to no previous experience to operate. Rather than having to rely on multiple systems to create, publish, and archive various elements of your website (i.e. web design, image storage, content creation, and functionality), you can use a one-stop-shop, like a CMS, to control most of its functions.
Brainstorming, creating, and publishing content for a website comes with its challenges. Not only do you have to be sure to create content that is capable of earning links (which is a must for your site’s search engine optimization), but you must also continuously generate quality content that is relevant to your company’s niche.
A CMS is a great solution for those who struggle with the above challenges and need a new way to organize their daily content creation.
There are two essential parts of a CMS: the content management application (CMA) and the content delivery application (CDA).
There are many features of a CMS, some of which are more ideal than others. When searching for a system that best fits your needs, you should take the following points into consideration — you will want to select software that:
One of the benefits of a CMS is that it can provide users with an avenue for easy collaboration between other creators and the production process. Additional advantages include:
Alongside other SEO services, a CMS can help your website be the best that it can be.
There are hundreds of content management systems to choose from. Listed below are a few CMS examples that tend to be more popular than the rest:
Content management systems have the ability to improve blogs, social networks, online courses, and more. However, it is up to you to pair the right CMS with the various other elements (i.e. content marketing services that help you create linkable and keyword-rich content) to help you create a successful website.