Aug. 15, 2012 9:40 a.m.
SAN FRANCISCO, CA.--Matt Cutts, Google's famous "spam fighting" engineer, is addressing the SES Conference and Expo attendees. Kicking off his address, much to contrary rumors swirling around the name of Google's famed algorithm anti-spam updates, Panda and Penguin, Cutts explained to audiences that the names of the updates came initially from the last name of one of Google's engineers, Panda. In keeping with the animal theme, they followed suit with the name of penguin.
After being joined onstage by Danny Sullivan, Cutts took questions from the crowd and explained the relative importance of social media usage for a given web page, and explained that social media use such as Twitter does have a slight impact on page rank. Interestingly, he pointed out that if Google crawled Twitter at the full-strength that it was capable of, he didn't think Twitter could handle it. Cutts said the that Google is actively working to mirror the real world with its search results, including social media traffic.