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Linkarati

Link Building Education #LinkaratiChat with Julie Joyce

Cory Collins | August 3, 2015

Education is an important topic in search engine optimization, since there's no formalized education system to teach SEO - much less link building. It's vital experienced SEOs share their best practices to improve our industry as a whole.

On July 27th we hosted a Twitter chat with Julie Joyce, one of the most experienced SEOs in the field of link building. 

Education is an important topic in search engine optimization, since there's no formalized education system to teach SEO - much less link building. It's vital experienced SEOs share their best practices to improve our industry as a whole.

On July 27th we hosted a Twitter chat with Julie Joyce, one of the most experienced SEOs in the field of link building. As the owner of the link building firm Link Fish Media Julie has deep experience in hiring and training new link builders. She's also a prolific writer on all things link building. Julie is an inspiration and we couldn't be more thankful for her generosity in taking the time to chat with us. 

Let's jump into the questions.

Question One: What are the fundamentals of a link building education?

1_-_fundamentals_link_building_education

Julie reminds us that it all begins with the basics:

Our own Andrew Dennis keeps it practical, preaching the basics of securing links:

Don Rhoades recommended a piece Julie wrote for Search Engine Watch:

Everyone agreed that to truly understand the "how" of link building, you need to understand the "why". 

Question Two: How important is educating clients? How do you provide education?

2_-_educating_clients

Anthony Randall took an unusual stance, declaring some clients aren't worth educating. Julie agreed, stating clients that resist will eventually be shown the door:

However, Julie does believe it's extremely important to educate clients:

Tripp Hamilton had good ideas to share on the how-to of client education:

How do you measure a client's education? How do you know whether or not the education you're providing is effective? When they consult with you before doing something major, according to Julie:

Question Three: What traits do you look for in link builders? How do you amplify those characteristics with education?

3_-_traits_for_link_builders

Personally I look for someone with clear tech skills, social grace, independent mindset, and a competitive drive:

Julie wrote a definitive post on the topic:

Annie Singer recommended people who demonstrated patience, persistence, creativity, and clear communication:

Andrew pointed out Page One Power's own Jon Ball wrote on the subject as well:

Sage advice all around, with two full articles devoted to the subject. What more could you want?!

Question Four: How do you encourage ongoing education for SEOs and link builders?

4_-_ongoing_education

Think SEM encourages ongoing education by alloting time at work to read, research, and generally keep up to date:

Devin and Anthony believe ongoing education is all about hiring the right (motivated) individuals:

Don Rhoades recommends always testing - particularly if you want coffee:

Michael Hall brought the conversation full circle, reminding us all that collaboration and sharing information is an important part of the industry:

Question Five: What educational resources do you recommend for SEO and link building?

5_-_educational_resources

Everyone in the chat agreed the industry isn't lacking in educational resources. Mentioned were:

  • Moz
  • Search Engine Watch
  • Search Engine Land
  • Search Engine Journal
  • Backlinko
  • Siege Media
  • Point Blank SEO
  • Inbound
  • SEO by the Sea
  • Paddy Moogan's link building book. 

Question Six: What tools are essential for link building, particularly within education and training?

6_-_education_tools

One overlooked tool for ongoing education and training is Twitter itself:

Annie recommended a variety of tools in conjunction to relying on peers for information. 

 And that was the chat!!

Thank you so much to everyone who participated (and observed) - particularly the ever-insightful and incomprable Julie Joyce. 

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About The Author

Cory Collins

Cory Collins is the Managing Editor of Linkarati and the Content Marketing Manager for Page One Power. Cory is a writer, runner, link builder, SEO strategist, and beer enthusiast. Cory lives with his dogs and wife in Pullman, WA.

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