By Kaitie Frank
19 Dec 2023

Google Algorithm Volatility Spikes Again


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If you’re experiencing a drop in rankings, you’re not alone. The SEO industry is at arms, seeing their site rankings drop again as the year 2023 ends. 

Barry Schwartz, the executive editor of Serch Engine Roundtable, reports multiple tools showing Google’s search ranking volatility spiking. Here are some screenshots captured from his article:







Additionally, there has been a lot of talk on WebmasterWorld about this latest volatility:


Many think that this volatility could be the cause of Google’s AI going wonky. Others think another update is in the works. Most, however, are unsure of what Google is doing. 

While ranking volatility can be frustrating, you don’t need big SEO changes to right the ship. Instead:

  • Continue creating helpful content and optimizing for searchers. 
  • Optimize your site’s user experience.
  • Review the data to see if there is a pattern to the fluctuations. 
  • Make sure the search intent is clear for your pages. 
  • Make sure all pages are being indexed correctly. 

With any luck, this is just a bug that will soon be fixed. 

Kaitie Frank

Kaitie is a copywriter and content writer for Page One Power who specializes in SEO-optimized content. She has written for various niches and prides herself in knowing random tidbits of information. In addition to putting words to paper, she indulges in physical fitness and telling her cat why he is, in fact, a good boy.