--- title: Google Algorithm Volatility Spikes Again description: Experiencing a drop in rankings? Google's algorithm volatility spikes again in 2023, causing confusion among SEO experts. Learn how to navigate this issue and optimize your site for success. image: https://www.pageonepower.com/hubfs/Blog%20Category%20Images/Media.jpg --- GET OUR 2025 PRICING SHEET DOWNLOAD [![P1P Logo Black.svg](https://www.pageonepower.com/hs-fs/hubfs/P1P%20Logo%20Black.svg.png?width=500&height=208&name=P1P%20Logo%20Black.svg.png "P1P Logo Black.svg")](https://www.pageonepower.com/) #### Table of Contents [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) Table of Contents [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/google-algorithm-volatility-spikes-again#sectionone) By Kaitie Frank 19 Dec 2023 # Google Algorithm Volatility Spikes Again [Media/News](https://www.pageonepower.com/linkarati/topic/media-news) ![Blog Images (25)](https://www.pageonepower.com/hs-fs/hubfs/Blog%20Images%20(25).png?width=800&height=600&name=Blog%20Images%20(25).png) If you’re experiencing a drop in rankings, you’re not alone. The SEO industry is at arms, seeing their site rankings drop again as the year 2023 ends.  [Barry Schwartz](https://www.seroundtable.com/author/barry-schwartz/2.html), the executive editor of Serch Engine Roundtable, [reports multiple tools](https://www.seroundtable.com/google-search-algorithm-ranking-volatility-holiday-surge-36571.html) showing Google’s search ranking volatility spiking. Here are some screenshots captured from his article:   [Semrush](https://www.semrush.com/) ![](https://lh7-us.googleusercontent.com/ReZNQn54a-fbV4bRtbuLLGYSNA6IL3T2DW2eZrz-QH1B_0osaZErnmO9AbPG754xfuihslOlTHhGUuiGkSrZj3TmWeCebrS_kSQ9yQVmskAiMX3BKcH25fMiKTiSepNcLvG3eHbg_oW0k9KFa0ierAU) [SERPmetrics](https://serpmetrics.com/) ![](https://lh7-us.googleusercontent.com/x10EDo7sXzQWIEtFzJ8O6_MhjjN2_djjxHMCuz2tjH331K52P0WzQ6JFbydKylwQcKsPfUGs25dj6v2JnUxjdCX6puFn37fUNOZZWcm_7dLNO9gtTjPpLlm2tJs-eGP96R2DDVy1CDUZyRxC4v3NOFY)   [Accuranker](https://www.accuranker.com/) ![](https://lh7-us.googleusercontent.com/gHW-eAOc0N4kKYk3sReSwqaRblHNnZLXOsfsXaOF2VKWyf4AVuRa2WZBNdeqQOWMdbQ1icRRBSdrDlNwJzgjPeiZYl_CyCC2vDky3aAB9aEK0bHF6c0XELz3QnF0AYIYqx2UQeS2AU46Hf0iblHXTQc)   Additionally, there has been a lot of talk on [WebmasterWorld](https://www.webmasterworld.com/google/5098123-4-50.htm) about this latest volatility: ![](https://lh7-us.googleusercontent.com/ZqaTyJABwjCFXRZovonym4PnZz9SgQWdsN_YkGTSeeDRhi6VDzRkTFOGVk56_ryHc_ysobT3O0U-jtZyEdXNMbjvRS0Mkg3EVbUH_KJ98dXyxudlrt9fN_VGV7H9tMrg-hrXh-J8aSW1nQbp8VjI390)![](https://lh7-us.googleusercontent.com/rj-JXh5jMNXnDI-UmJN1rYtsMoCpsX8H6vJ9x5OghmNgbS5rgxL4M77g-WW8CADY3l-U9UZM0CiizYdVBhuNFpwxOzJyMXi268YZZH3A9HczndEC4rG3sXnJ7FdAjt2Mi53w9RgJ_XIRqfsJVkdzHHg)![](https://lh7-us.googleusercontent.com/ctWWiAI6F1daIT9cuGQp67E9x5Me6IJ_lkodzkvOdWxmG2fy81DiAwE7fctoaRf8hi0xMRtuzfdmi1biXNIpvPMMlUo7Isy6ZPye_8wnAQZiD0S59TLFZZVMb4kzxEVtTCwfa7VT6vN6dtPyQy75WQs)![](https://lh7-us.googleusercontent.com/H-XW0CkSqfNEbfaA86LXf3k9m3ZtdeH2AcZqLdw9R5Zc4ZmFhHovKCJfBU8KyL-9RyfxTYrrzv7AO6gBRo8XYlHfTVPNCss0e810PNaDUVRrw4zctzRz2ysN5T36knmmlyecmwrgcQV3EPYKOKP6P_0)![](https://lh7-us.googleusercontent.com/FRqClGVBCvlOioO_ZJ71G7jG1BaJnXBvAqbXt9HJTKkv9JpuPwgtyghYVXVj6zubUo15HfOgggxsCsL_8jXrEKi_Zwmx9iSMqVoXCl3qJbDARd5wLl59wx1GOXeNk2OFs3al9w_S9p5TQNTkVmaLUkA)![](https://lh7-us.googleusercontent.com/oCMOEdS1_MOFycyLuyEeJaI7ugyTgJm0K-zAXIEyX0nkCdGX0lgwc3RuWm1cg8T-1VEBePIlQ8yRgMnebDKh1ggPXMes4xoQzgDPA8qqvePu8FPL4ek9PFVQc86lCxb-TfonFGp0Ic5k0XnDACM_kAA)![](https://lh7-us.googleusercontent.com/XKoLCuRSjzb3WY1XxF7ztp28vgFK6CdpHSWpZNBZ86gHPrwaYjEUFdCKmRsrSKmB0_XhOeV8qxvhfqecybjJEPaPCtAUdjT8N0pUM1zZQdXJhvfBf898bgMZXZciVFJ0NRgclAUUdSYvzQy_2mHR6fQ)![](https://lh7-us.googleusercontent.com/LGJpCAXDNwRBaAVTLBOJtjFYo_hfvwoHlXFypm_EQXuugJrpchP9vsvMS-QgVfMhnZMASy_kcMg8aNRSa2Z3rB6cXG2mqW9_UbOjgifTRIFlHO67JW8t0eomNvxDg-1OkFMeM0ekeYhVx8bgTfaFhhM)   Many think that this volatility could be the cause of Google’s AI going wonky. Others think another update is in the works. Most, however, are unsure of what Google is doing.  While ranking volatility can be frustrating, you don’t need big SEO changes to right the ship. Instead: - Continue creating helpful content and optimizing for searchers.  - Optimize your site’s user experience. - Review the data to see if there is a pattern to the fluctuations.  - Make sure the search intent is clear for your pages.  - Make sure all pages are being indexed correctly.  With any luck, this is just a bug that will soon be fixed.  Popular Related Posts [Spotlight on E-E-A-T: Enhancing Trustworthiness Post-2024 March Core Update](https://www.pageonepower.com/linkarati/spotlight-on-e-e-a-t-enhancing-trustworthiness-post-2024-march-core-update) [Insights from Elizabeth Tucker's Keynote at SMX Advanced](https://www.pageonepower.com/linkarati/insights-from-elizabeth-tuckers-keynote-at-smx-advanced) [Will SearchGPT Surpass Google?](https://www.pageonepower.com/linkarati/will-searchgpt-surpass-google) Kaitie Frank Kaitie is a copywriter and content writer for Page One Power who specializes in SEO-optimized content. She has written for various niches and prides herself in knowing random tidbits of information. In addition to putting words to paper, she indulges in physical fitness and telling her cat why he is, in fact, a good boy. #### Services #### Resources #### Contact Us We believe in helping businesses find success in search.  Through our partnerships, we help you acquire more business with sustainable link building and strategic content. Better Links. Better Content. Better Service. 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