ATERA

Atera knew organic search was a viable channel for them, so they hired Alex Milshtein as their SEO Manager, and tasked him with growing their search presence. Alex immediately identified ways for Atera to capitalize on their organic search opportunities.

"I had to first stabilize everything and establish SEO best practices on the site. We were missing key pages that could provide ranking opportunities, and while I could create some of these pages, I knew I wouldn't have time for the outreach that would be needed for link building, and I would need outside help." - Alex Milshtein, SEO Manager, Atera

Alex and Atera's first experiences with link building services did not turn out well. Alex had to provide all the content himself, and while the links were solid the first month, the quality quickly took a turn for the worse in the second month and Alex knew he had to find a new partner. After being disappointed, Alex set out to find "the best link building company in the world" (Alex's words) to help Atera improve their organic search performance. Alex conducted extensive research on top 10 lists, review sites, influencer websites, and Page One Power kept showing up so he gave us a call, and after coming away from the pitch feeling impressed (but also hesitant after their previous experiences), Atera signed a six month contract with an initial three month trial to test Page One Power services.

After three months, Atera's campaign had generated 16 links with an average Domain Authority of ~39 — Alex felt comfortable with the project, knowing he could trust the quality of the links and wouldn't need to micromanage link evaluation. After six months, Atera had seen a 306% increase in organic sessions — this growth was only achievable because of the solid SEO foundation Alex built for Atera and his willingness to form a true partnership with Page One Power.

• Client: Atera - https://www.atera.com/
• Industry: SaaS 
• Size: ~80 employees.
• Spend: Entry-level campaign.
• Results: 306% increase in monthly organic sessions and 285% increase in monthly new users after creating six new linkable pages and securing 29 links.
• Challenges: Atera is a relatively newer and smaller player in their space, and doesn't have the same marketing budget as some of their competitors.
• Goals: Improve keyword rankings for RMM related keywords and phrases, increase organic traffic, and increase monthly new users to site.
• Services: Onsite content creation and link building.
• Duration: 6 months.

Atera wanted to grow organic traffic and increase the amount of new visitors to their site, and one of the chief ways we achieved these goals was by improving search rankings for relevant transactional keywords. To improve transactional keyword rankings, Page One Power helped Atera create linkable resources, which internally linked to Atera's key converting pages.

"The ability for P1P & Atera to work together was the driving force for success. Alex came to the table already knowing that they couldn't rank a service page for "RMM"; it wasn't what the SERPs were serving up. So he had already created the necessary content. Additionally, when we created a Linkable Resource Guide, Alex took that and worked with their design team to lay out a professional page that gave it an extra pop. All of the best SEO results come from working together towards a common goal." - Colby Stream, Project Manager, Page One Power

Page One Power has helped Atera create content that earns relevant links and drives keyword ranking improvements across the site, as well as captures organic traffic to Atera's blog. Atera's blog has existed since 2015 with ~80 indexed pages, but within only four months of publishing content, P1P-created content accounted for 8% of monthly organic blog traffic — and traffic wasn't even the primary goal for this content, as it was created to earn links, which it also did (20 links). This project highlights the power of simultaneous investments into content creation and link building.

306% INCREASE IN MONTHLY ORGANIC SESSIONS.

One of Atera's primary goals was to increase organic traffic to their website. After six months of working with Page One Power, Atera had increased their monthly organic sessions by over 300%! These increases came as the result of improved rankings for Atera's established keywords, as well as expanding Atera's rankings for new keywords.

AVERAGE INCREASE OF +18 POSITIONS FOR TRANSACTIONAL KEYWORDS

Atera saw their rankings for their important transactional keywords increase, on average, by 18 positions. Page One Power also helped Atera move from outside the top 100 to position two for an important, high-volume definitional keyword. These rankings increases were achieved through creating linkable content, earning backlinks to those pages, and flowing that link equity to other relevant pages via internal linking. These internal links helped boost the authority and visibility of converting pages.

INCREASED NEW MONTHLY USERS BY 285%

Another important goal for Atera's project was to increase the amount of new users visiting their website. Atera's site is the primary way they convert customers, so an increase in new users equated to an increase in leads and potential customers. Page One Power identified a new keyword set that Atera had a page for, but the page wasn't optimized and subsequently wasn't ranking well.

Page One Power included internal links that pointed to the suboptimal page within the linkable content we created — the linkable pages earned backlinks, link equity was directed to the suboptimal page, and the page went from ranking outside the top 100 to position two. Since this was a "new" keyword for Atera, it's likely the organic traffic from this keyword included mostly new users.

43,000+ IMPRESSIONS AND 166 CLICKS GENERATED BY PAGE ONE POWER CONTENT

According to Google Search Console, the content that Page One Power has created for Atera has generated over 43,000 impressions in organic search and earned 166 clicks to Atera's website. These numbers become even more impressive when you consider that these pages are part of a linkable content strategy, where the primary goal isn't organic traffic, and rather to acquire relevant backlinks for the domain.

These numbers demonstrate the potential gains Atera could continue to make with a sustained investment in content creation and link building for their website, considering this is only a 6 month timeframe. You can imagine how these numbers would scale over 12 months, 18, two years, etc. — SEO is a long-term strategy, and with sustained investment you can achieve exponential growth.