Want to join the 3.45% of pages that get organic search traffic from Google? White hat SEO tactics are your proven path forward. Playing by Google's rules isn't just the ethical choice; it's the smart one for building rankings that last. We've compiled 10 white hat SEO techniques that focus on organic growth, from keyword research and quality content to technical optimization and link building. These white hat SEO strategies will help you understand what is white hat SEO in practice and how to implement seo white hat techniques that deliver results without risking penalties.
Keyword Research and Search Intent Analysis
Image Source: Whitehat SEO
Keyword research is the foundation of effective white hat SEO strategies. Target the wrong keywords or chase vanity metrics like traffic alone and you'll struggle to generate real revenue [1]. Understanding what people search at every stage and arranging your content therefore is the way around this.
Understanding Search Intent
Search intent is the purpose behind a person's search [2]. Google strives to provide the most relevant answer to each query. Their entire business depends on this [2]. So if you want to rank high on search engine results pages, you must understand your audience's search intent and create content that matches their needs [2].
Search intent falls into four categories:
Informational: Users want to learn about something (example: "what is white hat SEO")
Navigational: Users are trying to find a specific page or website
Commercial: Users are researching options before making a purchase (example: "best keyword research tools")
Transactional: Users want to take an action like completing a purchase
I started thinking about keywords from a buyer's journey viewpoint instead of just targeting high traffic, low competition terms [1]. This means mapping keywords to different funnel stages: top of funnel (awareness), middle of funnel (consideration) and bottom of funnel (decision) [1].
Tools for Keyword Research
The best keyword research technique is going into Google and typing in a keyword to see what Google Autocomplete shows [1]. This reveals what people are searching in real time. Google Autocomplete is the most accurate tool available to find original keyword ideas [1].
On top of that, several free tools serve different purposes. Google Keyword Planner is free to use and provides insights from Google directly [3]. AlsoAsked helps determine what headings to include in blog posts [1]. AnswerThePublic generates reports on related questions about any given keyword [1].
Semrush and Ahrefs offer granular keyword data when comparing keywords against competitors [1]. Google Search Console is a great way to get value if you already have traffic (at least 100 clicks per day) [1]. Look at keywords with high impressions but low clicks and then optimize existing content around those terms [1].
Selecting High-Value Keywords
High-intent keywords indicate a user's readiness to take action, such as making a purchase. Target commercial investigation and transactional intent keywords to get the best results. As with this, focus on finding related keywords that competitors aren't targeting using tools like Google Autocomplete, Google Keyword Planner and Google Trends [1].
Creating Quality, People-First Content
Image Source: First Page Digital Singapore
Content quality separates successful white hat SEO strategies from those that fail. Google's automated ranking systems prioritize helpful, reliable information created to benefit people, not content designed to manipulate search rankings. This move means understanding what makes your content truly valuable to readers.
What Makes Content Valuable
Your readers arrive with questions. Your job is to provide answers. Research shows that 94% of people share content because they believe it will be helpful [4]. This tells us something important: value drives participation.
Valuable content solves real problems for your audience. I provide complete guides that include what tools to use and common mistakes to avoid instead of merely listing steps to complete a task. This approach addresses the immediate need while enriching the reader's understanding.
Your content needs to show purpose from the start. Before drafting, decide what that piece will do for your audience and how it will help them. You've succeeded when readers walk away and think they learned something or solved a problem.
How to Create Complete Content
Long-form content generates more backlinks and provides room for depth. The difference between mediocre and exceptional content comes from going beyond surface-level information to offer detailed insights.
Research shows that professionals with strong personal brands command 40% higher rates than equally qualified peers [5]. Similarly, 54% of companies made purchases for new products after participating with expertise content they hadn't considered before [6].
I create complete content by staying focused on one topic and learning about it really well. Narrow your content focus to a few key areas of one overarching theme. Draw on years of experience to create examples that illustrate concepts. Include statistics and data from recent research and make sure to link to native sources.
Showing Expertise and Authority
Google assesses content through E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Trust is most important of these. The others contribute to trust, but content doesn't need to show all of them.
Showcase author credentials clearly. Include detailed author bios highlighting relevant qualifications, experience and achievements. List content pieces they've created and link to their professional profiles. Make it self-evident who authored your content.
Reference authoritative sources and cite them the right way. Provide first-hand expertise that comes from actually using a product, visiting a place, or having direct experience with the topic. Back up claims with relevant statistics and expert opinions.
On-Page SEO Optimization
Image Source: Search Engine Journal
Search engines interpret your content based on on-page elements. Users notice these same elements in search results. Each element serves a specific purpose in white hat SEO strategies, from title tags that appear in browser tabs to images that boost engagement.
Optimizing Title Tags and Meta Descriptions
Your title tag creates the first impression in search results and influences click-through rates. Keep title tags between 50 and 60 characters to avoid truncation. Include your target keyword at the beginning if possible and write unique titles for each page. A weak title like "On-Page SEO Tips | Marketing Blog" misses opportunities. Compare this with "On-Page SEO: 9 Techniques to Rank Higher in 2026" that tells users what they'll learn.
Meta descriptions don't affect rankings, but they drive clicks. You want around 105 characters to reduce truncation chances, though some sources suggest up to 155-160 characters work. Use active voice to save space and add calls to action like "try for free" or "learn more." Google highlights matching keywords in your meta description when they appear in search queries. This boosts click-through rates.
Using Header Tags Effectively
Structure pages with one H1 tag describing your main topic. Follow with H2s for main sections and H3s for subsections. Never skip hierarchy levels by jumping from H2 to H4. This disrupts the logical structure for both users and search engines. Include target keywords in headings where they fit the context. Answer the heading in the first sentence below it. When your heading asks "What Does SEO Stand for?", follow with "SEO stands for 'search engine optimization.'"
Image Optimization and Alt Text
Add descriptive alt text under 125 characters for each image. Include target keywords when they fit the description. Skip phrases like "image of" since screen readers already indicate it's an image. Compress images before uploading using tools and save files in WebP format for faster performance. Use descriptive filenames like "red-running-shoes.jpg" instead of generic names.
Mobile-Friendliness and Responsive Design
Image Source: Quattr
More than half of web traffic originates from mobile devices [7]. Mobile optimization is a non-negotiable white hat SEO tactic. Google's change to mobile-first indexing means the search engine uses your mobile version for ranking predominantly [7]. Your rankings suffer whatever how polished your desktop version appears if your mobile site underperforms.
Why Mobile Optimization Matters
Google now reviews the mobile version of your website first to determine rankings [7]. Mobile-friendly websites rank higher in search results. Sites lacking mobile optimization face most important disadvantages [7]. User experience hangs in the balance beyond rankings. Websites optimized for mobile see higher session durations and lower bounce rates [7]. Research shows 85% of adults expect a mobile experience as good as or better than desktop [8]. Visitors encounter zoomed-out layouts or tiny text and assume your business lacks professionalism instantly [9].
Testing Your Mobile Experience
Google's PageSpeed Insights analyzes your mobile performance and gives a Core Web Vitals assessment that measures load speed and stability [2]. The tool offers specific suggestions like sizing images properly or reducing unused CSS. Google's Mobile-Friendly Test gives a high-level view of mobile compatibility [2]. Run a full site audit using tools like Semrush's Site Audit for deeper analysis. The tool crawls your site with a mobile bot [2]. Filter results by "Mobile SEO" to focus on mobile-specific issues [10].
Best Ways for Mobile SEO
Responsive design adjusts your layout based on screen size automatically. Google recommends this as the best approach [7][11]. This configuration uses one URL for both mobile and desktop. It maintains backlinks and avoids duplicate content issues [12]. Make buttons and clickable elements large enough for easy tapping [7]. Use readable fonts without requiring zoom [9]. Keep title tags between 50-60 characters and meta descriptions under 105 characters for mobile displays [10]. Avoid intrusive pop-ups that cover main content. Google penalizes these [10].
Page Speed and Core Web Vitals
Image Source: N7
Web performance has a direct influence on whether visitors stay or leave your site. Measuring current metrics is the first critical step to improve performance, and Core Web Vitals provide that foundation [3].
Understanding Core Web Vitals
Core Web Vitals measure real-life user experience across three dimensions [13]. Largest Contentful Paint (LCP) measures loading performance. You want to achieve LCP within 2.5 seconds of the page starting to load [13]. Interaction to Next Paint (INP) replaced First Input Delay in March 2024 and measures responsiveness throughout the entire user session, not just the first interaction [14]. You want to achieve an INP under 200 milliseconds [13]. Cumulative Layout Shift (CLS) measures visual stability and tracks how much page elements move without warning while loading. Maintain a CLS score under 0.1 [13].
Google evaluates these metrics at the 75th percentile of page visits [15]. This means that even if your LCP hits 2.5 seconds, 25% of visitors still wait longer. Improving Core Web Vitals makes pages rank higher in organic search results [3].
How to Improve Page Load Speed
Image optimization delivers the most important improvements because image files exceed HTML and CSS in size [3]. Compress images, reduce resolution and dimensions, and use modern formats like WebP. Browser HTTP caching instructs browsers to save copies of static files and reduces data transfer for repeat visitors [3]. Remove render-blocking JavaScript that loads before important page content [3]. Limit external scripts like commenting systems or lead-generation popups, as each must load on its own and can cause content jumping [3]. Minify CSS and JavaScript files by removing code comments, whitespace and characters you don't need [3]. Use a content delivery network to cache content in multiple global locations and reduce the distance requests travel [3].
Tools for Performance Testing
Google PageSpeed Insights assesses performance on mobile and desktop and utilizes Chrome User Experience Report data for real-life metrics [16]. Lighthouse analyzes URLs in simulated environments and scores Performance, Accessibility, Best Practices, and SEO categories. Scores of 90 or above are good [16]. GTmetrix tracks Core Web Vitals from actual visitors and monitors historical trends [17].
Building High-Quality Backlinks
Image Source: Globex Outreach
Backlinks remain among the most valuable assets for white hat SEO strategies. One-way inbound links signal to search engines that your content has value, as those links aren't handed out with ease [18]. You need strategic approaches that benefit both your site and the linking sources to earn them.
Guest Blogging Strategies
Guest blogging secures backlinks and builds industry authority. Nearly 65% of link builders call it the most popular tactic [19]. Search for opportunities using phrases like "[your industry] write for us" or "[your industry] guest post guidelines" [20]. Focus on sites with clear editorial standards and visible author bios with backlinks [21]. Keep your pitch short and punchy when you reach out. Show why your content benefits their audience [21]. Write long-form content of at least 1,500-2,000 words and optimize for on-page SEO. Include original images to make posts more linkable [19]. Quality matters more than quantity. One high-quality guest post on a relevant niche site delivers more value than dozens on content farms [21].
Creating Link-Worthy Content
Link-worthy content offers something others need and can use [18]. Original research provides citable information that earns backlinks without effort. Cite trustworthy outside sources. This increases the likelihood those sources will link back to you by over 300% if you reach out [4]. Publish personal experience with specific instances rather than vague references [4]. Use quantifiable data when possible, as numbers make content more persuasive and trustworthy [4]. Be thorough when you cover topics. Include counterarguments and admit what you don't know [4].
Broken Link Building Opportunities
Broken link building replaces dead links with your content [22]. Find broken links on resource pages using tools like Check My Links chrome extension or Semrush's Site Audit feature [22]. Once you identify a broken link, find everyone who links to it and offer your content as a replacement [22]. This approach works because webmasters benefit from fixing errors and you gain quality backlinks [23].
Implementing Structured Data and Schema Markup
Image Source: Schema App
Structured data gives search engines explicit information about your page content in a format they can process with ease [24]. You use standardized tags from Schema.org to identify whether a page discusses a product, review, article, event or other content types [24]. This white hat SEO technique increases your chances of earning rich results in search.
What is Schema Markup
Schema markup is code you add to your website that helps search engines understand your content better [25]. It's written in JSON-LD format and forms a block of code separate from your HTML. This makes the code easier to write and maintain [24]. JSON-LD is Google's recommended approach when you implement structured data [5]. The code sits in a script tag within your page's head or body sections. It provides search engines details about products, reviews, events and more without interfering with visible content [24].
Types of Schema to Use
Focus on schema types that match your existing content. Organization schema has business name, logo, address and contact details. Product schema provides pricing, availability and reviews. Article schema helps with headlines, authors and publication dates. LocalBusiness schema covers physical locations with addresses, phone numbers and operating hours. Review schema displays star ratings and review counts [25][6]. Select the most specific type that fits your content rather than generic options [24].
How to Add Structured Data
Use Google's Structured Data Markup Helper to generate code [25]. Select your schema type and tag relevant page elements. Then generate JSON-LD markup. Add this code to your page's HTML head section. Verify it using Google's Rich Results Test to catch errors before publishing [25][6]. WordPress users can install plugins like Yoast SEO or RankMath for automated schema implementation [24][25].
Internal Linking Strategy
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Internal linking connects your pages and distributes authority throughout your site. This white hat SEO method serves dual purposes: it guides visitors through related content and signals to search engines which pages carry the most weight.
Benefits of Internal Linking
Internal links boost user engagement and reduce bounce rates [26]. Visitors explore longer and take actions like signing up or purchasing when they find relevant connections [26]. Internal linking also distributes link equity across your site and passes SEO value between pages through hyperlinks [26]. A solid strategy will give every important page its share of authority and strengthen your entire site in search results [26].
Google uses internal links to understand your site structure and identify core pages that deserve higher visibility [26]. These links establish crawl paths and increase crawl frequency [26].
Best Practices for Linking
Keyword-rich anchor text should describe the destination page clearly [26]. Links positioned high on pages reduce bounce rate and improve dwell time [27]. Your homepage typically holds the most authority, so link to and from important pages [27]. Run internal link audits once or twice yearly using tools like Screaming Frog or Semrush [27].
Creating Topic Clusters
Build content clusters with pillar pages covering broad topics and cluster pages targeting specific subtopics [28]. Each cluster page links back to the pillar page. The pillar links out to its clusters [26]. This interlinking helps users explore topics completely and signals complete coverage to Google and generative AI systems [26].
User Experience (UX) Optimization
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Security, accessibility and easy-to-use navigation shape how both users and search engines see your site. These white hat SEO methods influence rankings while building visitor trust.
HTTPS and Website Security
Google gives up to a 5% search rankings boost to websites with SSL certificates [29]. HTTPS displays a padlock icon that modern browsers use to signal trust, going beyond rankings [30]. Sites without HTTPS are labeled "not secure" and drive potential customers away [31]. Enable SSL encryption across every page of your website. Google serves results on a page-by-page basis [29]. So a great blog post won't get the SSL ranking boost if that specific page isn't served over HTTPS. One certificate secures your whole site without needing individual certificates for each page [29].
Removing Intrusive Interstitials
Google penalizes intrusive interstitials that cover main content after users arrive from search results [32]. The penalty applies when popups obstruct content and require dismissal before accessing the page [33]. Exceptions exist for elements like age verification and cookie consent notices that are legally required [32]. Use banners occupying 15% or less of screen space [34]. These don't trigger penalties while still capturing attention.
Improving Site Navigation
Navigation performance remains problematic. 58% of desktop sites and 67% of mobile sites deliver mediocre to poor homepage and category navigation [35]. Provide clickable headers in main navigation and highlight the user's current scope. Ensure ample spacing between navigation items [35]. Test navigation using analytics tools to identify where users drop off unexpectedly [36].
Regular Content Updates and Performance Monitoring
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Publishing content isn't the finish line. Content decay sets in as pages age and causes rankings and traffic to drop even for strong performers. Search engines favor fresh and accurate information, which makes regular updates a white hat SEO tactic that maintains relevance.
Why Update Old Content
Refreshing content signals value to search engines and can boost ranking potential [37]. Fast-moving topics like technology need a refresh every 3-6 months, while evergreen content benefits from updates every 12-18 months [37]. Optimize for new keywords when refreshing. Update statistics and address new points of view relevant to your topic. Add fresh visuals for better participation [37]. HubSpot found that 76% of blog views came from old posts, with 92% of leads originating from those posts [38].
Tracking Performance with Analytics
Google Search Console helps understand user behavior and optimize your white hat SEO strategies [37]. Track organic traffic, bounce rate and time on page for applicable information [37]. Monitor click-through rates, as stale snippets often lower clicks even when position holds [39]. Google Analytics provides free tools to understand customer trips and improve ROI for deeper analysis [40].
Adapting to Algorithm Changes
Google changes its algorithm multiple times each year, with three or four major updates [37]. Google's Search Central Blog keeps you informed on SEO developments [37]. Compare your content against Google's updated guidelines when noting site changes after an update. Modify areas negatively affected [37].
Comparison Table
Comparison Table: 10 White Hat SEO Tactics for Sustainable Rankings in 2026
SEO Tactic | Main Purpose/Goal | Key Tools/Methods | Best Practices/Recommendations | Success Metrics/Impact |
Keyword Research and Search Intent Analysis | Foundation of effective SEO; line up content with user search intent across all funnel stages | Google Autocomplete, Google Keyword Planner, AlsoAsked, AnswerThePublic, Semrush, Ahrefs, Google Search Console | Map keywords to buyer's journey stages (awareness, consideration, decision); target commercial investigation and transactional intent keywords; focus on related keywords competitors aren't targeting | High-intent keywords indicate user readiness to take action; keywords with high impressions but low clicks need optimization |
Creating Quality, People-First Content | Provide helpful, reliable information that benefits people, not manipulate rankings | Research statistics, native source citations, author credentials, E-E-A-T framework | Create complete long-form content; demonstrate first-hand expertise; include detailed author bios; reference authoritative sources; focus on solving real problems | 94% of people share content they believe is helpful; professionals with strong personal brands command 40% higher rates; 54% of companies made purchases after involving with intellectual influence |
On-Page SEO Optimization | Control how search engines interpret content and how users see it in search results | Title tags (50-60 characters), meta descriptions (105-160 characters), header tags (H1-H3), image optimization, WebP format | Use unique titles with keywords at the beginning; write meta descriptions in active voice with CTAs; maintain proper header hierarchy; add descriptive alt text under 125 characters; compress images | Meta description keywords get highlighted in results and boost click-through rates; proper structure improves both user and search engine understanding |
Mobile-Friendliness and Responsive Design | Ensure optimal mobile experience as Google uses mobile-first indexing | Google PageSpeed Insights, Google Mobile-Friendly Test, Semrush Site Audit | Use responsive design (Google's recommended approach); make buttons large enough for tapping; use readable fonts; keep title tags 50-60 characters and meta descriptions under 105 characters; avoid intrusive pop-ups | More than half of web traffic from mobile devices; 85% of adults expect mobile experience as good as or better than desktop; mobile-friendly sites rank higher |
Page Speed and Core Web Vitals | Measure and improve real-life user experience across loading, responsiveness, and visual stability | Google PageSpeed Insights, Lighthouse, GTmetrix, Chrome User Experience Report | LCP within 2.5 seconds; INP under 200 milliseconds; CLS under 0.1; compress images; use browser HTTP caching; remove render-blocking JavaScript; use CDN | Google evaluates at 75th percentile of page visits; improving Core Web Vitals makes pages rank higher in organic search results; Lighthouse scores of 90+ are considered good |
Building High-Quality Backlinks | Signal content value to search engines through one-way inbound links | Guest blogging, original research, broken link building, Check My Links extension, Semrush Site Audit | Write 1,500-2,000 word guest posts; cite trustworthy sources (increases backlink likelihood by 300%+); use quantifiable data; replace broken links with your content; focus on quality over quantity | Nearly 65% of link builders call guest blogging the most popular tactic; one high-quality guest post on relevant niche site delivers more value than dozens on content farms |
Implementing Structured Data and Schema Markup | Give search engines explicit information about page content to increase rich results chances | Schema.org, JSON-LD format, Google Structured Data Markup Helper, Rich Results Test, Yoast SEO, RankMath | Use JSON-LD (Google's recommended format); select most specific schema type; implement Organization, Product, Article, LocalBusiness, or Review schema as appropriate; verify before publishing | Increases chances of earning rich results in search; helps search engines understand content better; displays information like star ratings, pricing, and availability |
Internal Linking Strategy | Connect pages, distribute authority, guide visitors, and signal page importance to search engines | Screaming Frog, Semrush, topic clusters with pillar pages | Use keyword-rich anchor text; position links high on pages; link to and from important pages; run audits 1-2 times yearly; build content clusters with pillar and cluster pages | Boosts user involvement and reduces bounce rates; distributes link equity across site; establishes crawl paths and increases crawl frequency; homepage holds most authority |
User Experience (UX) Optimization | Build visitor trust and improve rankings through security, accessibility, and user-friendly navigation | SSL certificates, HTTPS encryption, analytics tools | Enable HTTPS across all pages (up to 5% ranking boost); use banners occupying 15% or less of screen space; provide clickable headers; ensure ample spacing between navigation items; avoid intrusive interstitials | Google gives up to 5% rankings boost for SSL; 58% of desktop and 67% of mobile sites have mediocre to poor navigation; sites without HTTPS labeled "not secure" |
Regular Content Updates and Performance Monitoring | Maintain relevance and curb content decay as pages age | Google Search Console, Google Analytics, Google Search Central Blog | Refresh fast-moving topics every 3-6 months; update evergreen content every 12-18 months; optimize for new keywords; update statistics; add fresh visuals; monitor CTR and organic traffic | 76% of HubSpot blog views came from old posts; 92% of leads originated from old posts; Google changes algorithm multiple times yearly with 3-4 major updates |
Conclusion
White hat SEO might seem overwhelming at first glance, but it's manageable when you tackle one tactic at a time. Begin with keyword research and search intent analysis to build your foundation. Move to quality content creation and on-page element optimization. Focus on mobile optimization and page speed once those are in place, and then work on building quality backlinks.
These ten tactics work together to create rankings that won't disappear after the next algorithm update. Not every tactic will deliver instant results, and that's fine. Consistency and patience are key as you build a website Google and your visitors can trust for years to come.
References
[1] - https://www.marketermilk.com/blog/best-keyword-research-tools
[2] - https://www.semrush.com/blog/mobile-first-indexiing/
[3] - https://www.cloudflare.com/learning/performance/speed-up-a-website/
[4] - https://seo.co/link-worthy/
[5] - https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data
[6] - https://www.straightnorth.com/blog/quick-guide-to-implementing-structured-data-and-schema-markup/
[7] - https://visibleone.com/blog/mobile-optimization-for-seo/
[8] - https://www.usertesting.com/resources/guides/testing-mobile-experiences
[9] - https://pixicstudio.medium.com/why-mobile-optimization-is-important-the-real-reason-seo-fails-without-it-74c97978d4d2
[10] - https://www.semrush.com/blog/mobile-seo/
[11] - https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing
[12] - https://union.co/articles/seo-benefits-of-responsive-design
[13] - https://developers.google.com/search/docs/appearance/core-web-vitals
[14] - https://circlesstudio.com/blog/improve-website-page-load-speed/
[15] - https://www.debugbear.com/blog/pagespeed-insights
[16] - https://developers.google.com/speed/docs/insights/v5/about
[17] - https://gtmetrix.com/
[18] - https://www.theistudio.com/crafting-link-worthy-content/
[19] - https://blog.hubspot.com/marketing/guest-blogging
[20] - https://www.semrush.com/blog/how-to-get-backlinks/
[21] - https://sureoak.com/insights/link-building-guest-blogging-what-to-know
[22] - https://www.buzzstream.com/blog/white-hat-link-building/
[23] - https://linkbuilder.io/broken-link-building/
[24] - https://yoast.com/structured-data-schema-ultimate-guide/
[25] - https://www.semrush.com/blog/schema-markup/
[26] - https://yoast.com/internal-linking-for-seo-why-and-how/
[27] - https://backlinko.com/hub/seo/internal-links
[28] - https://www.semrush.com/blog/topic-clusters/
[29] - https://www.thesslstore.com/new-to-ssl/boost-seo-with-ssl.aspx
[30] - https://www.cloudflare.com/learning/ssl/what-is-https/
[31] - https://websterdigitalmarketing.com/how-having-or-not-having-an-ssl-certificate-impacts-seo/
[32] - https://developers.google.com/search/docs/appearance/avoid-intrusive-interstitials
[33] - https://www.brightedge.com/blog/google-interstitial-penalty
[34] - https://www.smashingmagazine.com/2017/05/intrusive-interstitials-guidelines-avoid-google-penalty/
[35] - https://baymard.com/blog/ecommerce-navigation-best-practice
[36] - https://neilpatel.com/blog/website-navigation/
[37] - https://www.oncrawl.com/content-marketing/how-adapt-evolving-search-algorithms-strategies-long-term-content-success/
[38] - https://knowledgeenthusiast.com/2025/10/06/update-old-content-seo/
[39] - https://www.airops.com/blog/content-refresh-strategy-guide
[40] - https://marketingplatform.google.com/about/analytics/
