Google updated its inappropriate content policy to clarify “sensitive events.”
This change, happening in February 2024, will apply to Google Ads, Google Merchant Center, Google Adsense, and Admob.
In the documentation, Google states:
“A "Sensitive Event" is an unforeseen event or development that creates significant risk to Google's ability to provide high quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent and monetized features. During a Sensitive Event, we may take a variety of actions to address these risks.”
Sensitive events include:
Google provided examples of what they deem sensitive events, including:
Moving forward, Google will penalize those looking to monetize sensitive events; however, this new policy shouldn’t impact the journalistic reporting of these events.