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SEO Quick Tips : Anchor Text

Amy Merrill | August 11, 2016

Amy Merrill, Project Manager at Page One Power, reviews how to know when you're using the right anchor text in your link building campaigns.

SEO Quick Tips : Anchor Text with Page One Power

How do you know if you’re using the right anchor text?

I have three questions to help you determine the answer.

First, does the anchor text make contextual sense in the sentence, the paragraph and the article.

Second, while keeping that first point in mind, is there an opportunity to optimize for your brand or your client?

And third, would a user feel surprised or misguided based on the page they end up on?

If you can confidently answer all of these questions, chances are, you’re doing alright.

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SEO Quick Tips

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