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Linkarati

Link building is really just targeted marketing. You must have something worthy of promotion (links) if you want to build worthwhile links.

Last Updated: November 26, 2015

Link Building Isn’t Magic: The Importance of Being Link Worthy

Link building isn’t magic. It’s not a cure-all, won’t make you rich quick, nor will link building solve all your traffic woes.

Wait, wait, wait.

What about all the stories we hear about the importance of links, the knowledge that Google uses...

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In Linkarati Live #3 link building professionals from Page One Power discuss why your website needs links.
Last Updated: November 26, 2015

Why Your Website Needs Links – Linkarati Live #3 Recap

Hello everybody! Welcome to the full video and recap of Linkarati Live, where we discuss link building much as we do everyday, except with the recorder rolling and an audience to ask questions.

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Nicholas Chimonas provides comprehensive coverage of the 2015 SMX Keynote, Danny Sullivan's interview with Gary Illyes during the AMA with Google Search##Featuredpost
Last Updated: November 26, 2015

AMA with Google Search SMX 2015: Danny Sullivan and Gary Illyes

Hello all - I have the pleasure of being at SMX Advanced 2015 currently.

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Linkarati isn't gone - we just decided to move. Here's why##Featuredpost
Last Updated: November 26, 2015

Linkarati is Coming Home

Author note: What you are about to read is indeed an homage to Lebron James' announcement that he would return to the Cleveland Cavaliers in 2014. You can read it here: http://www.si.com/nba/2014/07/11/lebron-james-cleveland-cavaliers Upon...

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As the owner of a link building company, I probably think about links and link building more than most. I am passionate about links because I have seen time and again the positive impact they can have on real businesses, and real people.
Last Updated: November 26, 2015

What Should I Look for in a Link Building Agency?

Links form digital connections between your company and other websites. These connections are extremely important to your business for a number of reasons.

Links are essential to online success. They provide avenues for people to discover you...

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Some people are confused about how to use the disavow tool, or why might need to at all. This tutorial explains both.
Last Updated: November 26, 2015

Using the Disavow Tool to Clean Up Toxic Links - Tutorial Tuesday

Hello, and welcome to another installment of Tutorial Tuesday, Linkarati’s weekly series dedicated to highlighting a particular SEO process and/or tactic.

This week, I’ll be explaining how to submit a disavow request.

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Lia Boangiu covers Bing's upcoming mobile-friendly algorithm, as well as contrast and compares the similarities and differences with Google's own mobile-friendly algorithm.
Last Updated: November 26, 2015

How to Align Your Mobile SEO Efforts for Google and Bing

The internet has gone mobile.

There is an increasing number of people who only access the internet from a mobile device, and mobile use in general is on the rise. Internet-connected smartphones are practical, save time, solve problems on the go,...

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Page One Power appeared on Worldwide Business with kathy ireland as sponsored programming. See the full interview here.
Last Updated: November 26, 2015

Page One Power on Worldwide Business with kathy ireland

All of us here at Page One Power are excited to share with you our interview with Kathy Ireland.

Jon Ball, our CEO, explains “Links are such an important part of establishing web site visibility the process attracts a number of unethical...

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Two Page One Power employees describe explicitly the creation of two great links in this video recap. Additionally we answer a slew of questions pertaining to SEO and link building.
Last Updated: November 26, 2015

Linkarati Live #4: A Tale of Two Links

Hello all and welcome to the full video and recap of Linkarati Live #4: A Tale of Two Links.

In this Linkarati Live we asked Amy Merrill, a Team Manager at Page One Power, and Norm Vogele, an SEO Specialist to recount the tale of two links built...

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Tom Clark, director of an SEO agency, explains how he introduces link building to clients after performing successful on-page SEO - especially if they're stuck in the SERPs.
Last Updated: November 26, 2015

How to Get Clients Excited about Link Building

Over the past couple of years, many business owners & marketing managers have become cautious of link building, due to the relentless negative attention the topic has received.

This negative perception is made worse by the fact that our very own...

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In this Twitter Chat with Paul Madden we discussed assessing link quality, negative SEO, what makes a link toxic, tips for link removal and disavow, and more!
Last Updated: November 26, 2015

Assessing Link Quality - #LinkaratiChat with Paul Madden

Link quality is fundamental to SEO. If you want to move the needle in search, you need links that are relevant and add value to the web.

Every SEO needs to be able to assess link quality. Luckily Paul Madden, co-founder of Kerboo (formerly Link...

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Link building tends to be invisible-- to the world at large and even our clients-- but online marketing still needs links for search visibility.
Last Updated: November 26, 2015

Link Building: Invisible Marketing

Link building can feel like a thankless task. We can’t always speak openly to other professionals, our families, and even some webmasters about what we do. In many ways, link building feels… invisible.

The word invisibility, if we’re being...

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How far would you go to build links? Larraine recently had her author profile stolen so another SEO could publish in her name, use past relationships, and secure unearned links.
Last Updated: November 26, 2015

Hijacking Authority to Build Links - Unscrupulous SEO

As an SEO, I’ve dug through the trenches of link building. I know and appreciate the struggle SEOs face to secure links. But recently I was the victim of a tactic I still can't believe exists.

Last month I stumbled upon a mind-blowing tactic...

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Enterprise clients present unique challenges and opportunities in link acquisition due to their size, brand equity, and bureaucracy.
Last Updated: November 26, 2015

5 Tactics to Build Links for Enterprise Clients

Enterprise clients present unique challenges and opportunities in link acquisition due to their size, brand equity, and bureaucracy.

There are more factors to account for in an enterprise-level campaign, as you’re working at a different scale...

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On Monday Bloomberg Business broke the story of RankBrain, a new algorithm, which Google claims is already the third most important ranking signal in search. RankBrain affects a significant amount of search queries, roughly 15 percent of all searches in Google.
Last Updated: November 26, 2015

Google's RankBrain Algorithm: What, How and Why?

On Monday Bloomberg Business broke the story of RankBrain, a new algorithm which Google says is already the third most important ranking signal in search. RankBrain affects a significant amount of search queries, roughly 15 percent of all...

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The Linkarati Roundup, where each and every week we feature the best SEO and link building posts.
Last Updated: November 26, 2015

Linkarati Roundup #70: Halloween Edition

Hello all and welcome to a special edition of the Linkarati Roundup! Each and every week I take the time to curate the best SEO and link building content published, creating a short list of must-read posts.

This week, with Halloween looming on...

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Casie Gillette of KoMarketing participated in a Twitter chat about tips for managing SEO clients, covering communication, client expectations, setting goals, and more!
Last Updated: November 26, 2015

Tips for Managing an SEO Campaign - #LinkaratiChat with Casie Gillette

Managing an SEO campaign is no small task. Dealing with clients, creating proper expectations, guiding the project, overseeing the work, delivering reports: all of these can be a full-time job unto themselves.

So how do most SEOs managing...

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Content marketing campaigns require strategic, intentional effort to achieve goals and KPIs. If you're struggling to justify your content marketing, check this post for tips on setting and tracking goals.
Last Updated: November 26, 2015

How To Track Your Content Marketing Campaign

When you begin a content marketing campaign, the first question your boss will ask you (or maybe you’ll ask yourself) is always the same:

What is the ROI (Return on Investment) here?

In order to answer that question, you need to properly track...

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Recently we had the pleasure of discussing new client management and onboarding with none other than Bill Sebald, founder and owner of Greenlane SEO, a well-respected agency.
Last Updated: November 26, 2015

New Client Management - #LinkaratiChat with Bill Sebald

Managing clients is one of the most difficult tasks SEOs face.

Onboarding new clients is a critical period, often defining the entire relationship, or at the very least setting a foundation.

So how do you manage new clients? How do you set...

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Link building is usually a solitary task. But here's the truth: Link building in teams is better than going it alone.
Last Updated: November 26, 2015

Why Teamwork Matters in Link Building

In my family, we call the act of working alone “John Wayne-ing it”. This is on account of the fact that John Wayne was a darn good cowboy who didn’t need nobody. He swaggered and yell-drawled all by his lonesome.

But John Wayne-ing it in the...

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Happy Thanksgiving 2015! Here's what the SEO community is thankful for this year.
Last Updated: November 26, 2015

Thanksgiving 2015: What We're #SEOGrateful For

Thanksgiving is a time for families to gather and for communities to share their bounty with each other.

We take this time to express gratitude for what we have, be that our loved ones, our health, or something simple and small. There’s a lot to...

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