ONLINE EDUCATION PARTNER

This Education partner came to us with the goal of increasing their traffic by 140,000 visitors, and one year into the campaign they are well on their way with a +33,000 increase in monthly organic visitors!

• Client: [Anonymous]
• Industry: Online education.
• Size: 200+ employees.
• Spend: Upper-level spend.
• Results: +33,000 growth in monthly organic visitors.
• Challenges: Online education in general is a competitive space, but on top of that the programs we worked on for this client were in some of the most competitive areas of online education (teaching, nursing, business, and IT).
• Goals: Increase overall organic traffic.
• Services: Onsite content creation and link building.
• Duration: 12 months.

As an established and growing brand in their space (online education), this client came to us with the ambitious goal of increasing their monthly organic traffic by 140,000 visitors. While this was a lofty number, based on the quality of the brand, their willingness to partner with us for link acquisition and content creation, and the resources they made available for the project, we felt confident this goal was attainable (over time).

+33,082 INCREASE IN MONTHLY ORGANIC TRAFFIC.

One of this client's primary goals was to increase organic traffic by 140,000 organic visitors, and while that goal is still in progress, they have seen growth in monthly organic traffic of 33,000+ YoY (which represents 14% growth).

This partner has a lofty goal in terms of organic traffic growth, but with continued investment in SEO they are well on their way to achieving it. The dual efforts of content creation and link building from Page One Power have helped them increase monthly organic traffic at a steady rate, moving them closer to their goal.

This type of long-term vision is needed in SEO and sustained effort and investment is the only way to achieve real growth.

26,966 ORGANIC VISITS TO PAGE CREATED BY PAGE ONE POWER

Page One Power built 8 linkable resource guides for this client during the campaign, and the most popular of them accrued over 25,000 organic visits.

This number is even more impressive when considering the main goal of these guides is to acquire links and support organic visibility for other pages on the client's website. This page also accomplished its primary goal, earning backlinks, by attracting links from 69 referring domains. These pages are powerful tools for link acquisition, and when they drive organic traffic as well, it's like having your cake and eating it too.

282 RELEVANT BACKLINKS SECURED

The success of this project is due in large part to the client's willingness to form a true partnership in terms of content creation. The combination of content creation by their in-house team (guided by Page One Power consultation) and P1P-created content assets fueled link acquisition.

Link building requires quality content, and the dual investment in content creation and link acquisition made for a successful campaign. At Page One Power, we employed a variety of link building strategies and techniques, including: content link building, resource link building, mention link building, local citations, and leveraging linkable resource guides. The flexibility to use these different strategies enabled us to secure a substantial amount of relevant links for the client.