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SEO Case Study - ABTRS

SEO Case Study - ABTRS
A Better Today Recovery Services

HORIZON OF HOPE.

A Better Today Recovery Services (ABTRS), a provider of drug and alcohol abuse treatment, contracted Page One Power for onsite content creation and a custom link building campaign. ABTRS was heavily invested in paid search, but the results of their campaign were so compelling that ABTRS reallocated their paid search budget after just six months of link building.

Here's What Happened

ABTRS came to Page One Power with the primary goal of increasing their organic traffic. By the end of 12 months, ABTRS had experienced massive growth, increasing monthly organic traffic by 689%!

SEO Case Study - ABTRS Results
  • Client: A Better Today Recovery Services (ABTRS) - https://abtrs.com/

  • Industry: Drug and alcohol abuse treatment.

  • Size: ~50 Employees.

  • Spend: Entry-level campaign.

  • Results: We secured 60 links over the course of a 12 month project. These links drove a 689% increase in organic traffic to ABTRS’ website. ABTRS was heavily invested in paid search, but discontinued that investment by month 6 of this project, when organic traffic began to overtake paid traffic.

  • Challenges: ABTRS had little linkable content and hadn’t previously invested in SEO.

  • Goals: Increase overall organic traffic and improve keyword rankings for specific location and service pages.

  • Services: Onsite content creation and link building.

  • Duration: 12 months.

ABTRS INVESTED MOST OF THEIR DIGITAL MARKETING BUDGET INTO PPC, WITH A SMALL PORTION OF THE BUDGET ALLOCATED TO MANAGING LOCAL LISTINGS FOR THEIR GEO-SPECIFIC PAGES FOR LOCATION CENTERS. THEIR GOAL WAS TO IMPROVE ORGANIC TRAFFIC AND CONVERSIONS TO REDUCE THEIR DEPENDENCE ON PPC AND LOCAL.

The client also wanted to improve keyword rankings for three specific location pages, which at the onset of the project had few links pointing at them and low visibility. These pages were struggling to make substantial gains in terms of organic traffic based off citation and NAP (name, address, and phone number) listings alone.

Strategy

ABTRS’ campaign faced unique challenges because ABTRS lacked the types of pages that regularly attract links. Page One Power developed a strategy to create onsite content for ABTRS to engage their audience and support SEO goals. This content attracted organic traffic and links, driving keyword improvements for target pages and increasing organic traffic overall.

Page One Power also targeted relevant resource page and directory link prospects to drive keyword rankings for ABTRS’ goal pages. Links proved to be the difference in pushing ABTRS’ location pages higher in the rankings.

CHALLENGES

  • ABTRS had little linkable content and hadn’t previously invested in SEO.
  • Client operated in a sensitive niche, making content difficult to create at first.

OPPORTUNITIES

  • Ability to craft strategic, linkable content for ABTRS‘ site.
  • Advise client on consistency and accuracy of NAP listings.

EXECUTION

  • Content Creation
    • Crafted 5 pieces of content to target specific terms, relevant to ABTRS’ business.
    • Content created by Page One Power went live on ABTRS‘ site 3 months into the campaign, and by month 4 ABTRS had gained top-50-rankings for target keywords where they were not ranking previously.
  • Content Link Building
    • Leveraged pages built by Page One Power as linkable resources in guest posting content.
    • Secured 29 content links.
  • Resource Link Building
    • Secured 29 resource links.
    • Secured 6 resource listings on local and niche directories which were consistent with NAP listings across the web.

Result

689% INCREASE IN TOTAL ORGANIC TRAFFIC.

One of ABTRS’ primary goals was to grow their total organic traffic, and they experienced tremendous growth over the duration of their 12 month campaign.

When ABTRS’ project launched in May of 2017, their monthly organic traffic was 1,761. By the end of April 2018, ABTRS’ monthly traffic had exploded to 13,893. This reflected an overall increase in organic traffic of 689%!

This tremendous growth in organic traffic is attributable to the worthwhile links we secured month over month, and it was only possible because ABTRS invested in a long-term campaign. If ABTRS had discontinued services after July (3 months) they would have only seen a 25% increase in organic traffic. ABTRS’ project demonstrates what sustained, targeted link building can achieve.

AVERAGE GROWTH OF ~90 MORE MONTHLY VISITS TO TARGET PAGES.

At the onset of ABTRS’ campaign, the client set a goal of increasing visits to key geo-specific location pages for their treatment centers. As a provider of drug and alcohol treatment, it’s important for ABTRS to drive relevant traffic to their corresponding location pages and, subsequently, patients to their physical locations and facilities. One of ABTRS’ primary goals was to improve keyword rankings for these pages and increase traffic.

By the end of the project, these pages had grown — on average — by 90 more monthly pageviews. Overall, these pages gained 5 new top-20 keywords as well.

INCREASED MONTHLY VISITS TO AN IMPORTANT PAGE BY +13,293.

Visits_timeline-2

A significant amount of ABTRS’ growth was to a specific page — “Top 10 Reasons Why People Abuse Drugs.” Over the course of ABTRS’ project, monthly traffic to this page grew from 475 to 13,768 (+2,798%).

This tremendous growth can be directly attributed to the 8 links Page One Power secured to this important page. This is a perfect example of how effective link building can be when worthwhile links are secured and point to an optimized, quality page that serves searcher intent well.

CREATED 5 STRATEGIC PAGES and SECURED 60 LINKS OVER 12 MONTHS.

Over the course of a 12 month campaign we developed onsite content (5 pages) for ABTRS and secured 64 relevant backlinks. Over the 12 months this averaged out to just over 15 links per quarter which met (and slightly exceeded) ABTRS’ link targets for the project.

LinkAcquired_timeline (updated)

These links came from a diverse strategy and were secured via multiple link building tactics, including: content link building, resource link building, and local citation building.

400+ ORGANIC PAGEVIEWS OF PAGE ONE POWER CREATED CONTENT.

ABTRS contracted Page One Power for onsite content development. Page One Power created 5 pieces of strategic content for ABTRS which supported link building and authority building for the brand.

The content created by Page One Power targeted the top of ABTRS’ marketing funnel, capturing the attention of people interested in learning more about addiction and potential treatment options. This content also directly impacted keyword rankings, helping ABTRS begin to rank for terms they previously didn’t rank for.

Page One Power content attracted 444 organic pageviews and 695 total pageviews. This content is still live on ABTRS’ site and continues to attract and engage visitors.

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We’re not satisfied meeting link quotas — we want to grow keywords, rankings, and traffic.

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