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September 17, 2015

Link Building: Invisible Marketing

Link building can feel like a thankless task. We can’t always speak openly to other professionals, our families, and even some webmasters about what we do. In many ways, link building feels… invisible.

The word invisibility, if we’re being charitable (and awesome), brings to mind stealth and things that move stealthily into the night like ninjas, spies, and Batman.

August 31, 2015

How to Get Clients Excited about Link Building

Over the past couple of years, many business owners & marketing managers have become cautious of link building, due to the relentless negative attention the topic has received.

This negative perception is made worse by the fact that our very own clients receive badly written emails every day about ‘Guaranteed Top Rankings’ from various link builders, opening the email with something like “Greetings of the day…”. These type of emails even find their way to my own site and I actually offer SEO!

August 25, 2015

The Difference Between Link Building and Public Relations

There’s been a debate brewing in the digital marketing community regarding public relations vs. link building.

Before I begin my analysis of the difference between link building and public relations, I want to issue this disclaimer: there was a small window of time in my life when I considered a career in public relations.

August 25, 2015

What Should I Look for in a Link Building Agency?

Links form digital connections between your company and other websites. These connections are extremely important to your business for a number of reasons.

Links are essential to online success. They provide avenues for people to discover you site, signal trust and authority to search engines, act as endoresments from reputable websites, and create meaningful online relationships.

July 6, 2015

A Link Built is a Link Earned

Maybe you haven’t noticed, but there’s been a debate in the SEO community over semantics recently. It’s a debate we’re having not only in the comment sections of Search Engine Journal/Land/Watch, but in our own office.

August 3, 2016

A Recap of #LinkaratiChat - The Value of Links on the Web

On June 15, we held our seventh installment of #LinkaratiChat. Time goes by fast, doesn’t it?

November 24, 2015

Link Building Isn’t Magic: The Importance of Being Link Worthy

Link building isn’t magic. It’s not a cure-all, won’t make you rich quick, nor will link building solve all your traffic woes.

January 31, 2017

Mobilegeddon: SEO, Fear, and the Echo Chamber

Maybe you haven’t heard, but Google unveiled a new algorithm recently.

June 22, 2015

Common Sense Link Prospecting: What to Ask Yourself

There’s a fine art to link prospecting.

July 21, 2015

Mom n’ Pop to Multi-National: Who Needs Link Building?

There are two common, and contradictory, cliches in the land of link building.

July 20, 2015

Link Building: Natural…or Unethical?

Even among link builders, there seems to be a prevailing mindset lately: if you have to actually ask a human for that referring hyperlink, somehow it isn’t considered “natural”. You didn’t “earn” it. There is only one word to describe this line of thought: Nonsense.

April 3, 2018

SEO, Sexism, and Sales - I'm Not Your "Sweetie"

I was raised in a small town, in the small state of Idaho. Cows lived next door. In Idaho strangers wave like you’re old pals, and if you’re short five dollars, it’s probable that the clerk will let you go home to grab the five dollars - and trusts that you’ll come back. In Idaho people don’t lock their doors, and in general, everyone is pretty nice.

June 22, 2015

Link Building: Myths and Misconceptions

Nobody likes to hear their line of business being publicly disparaged. Nonetheless, name a profession and you can find people talking smack about it: from bankers to farmers and anything in between. If you’re in the SEO or digital marketing world, you’re probably used to it. If you’re a link builder, the death knell has been rung so many times, you’re probably made of Teflon by now.

June 23, 2015

John Mueller Says to Avoid Link Building: A Link Builder's Response

I’ve been working within the SEO industry for three years now. The majority of that time has been spent with clients building links. The entirety of that time working for a company that specializes in link building specifically.

August 23, 2016

Guest Blogging and Matt Cutts: One Year Later

It’s been a year and a day since Matt Cutts infamously called an end to guest blogging (for SEO). So where are we at now? Is guest blogging over, done, kaput? In a word: no.

February 21, 2018

Hey, I Love Link Building Too!

Hey, Andrew Dennis isn’t alone. I love link building too!

February 24, 2015

Why Link Building is NOT Advertising

"Sally, 'bespoke Transylvanian capes' only costs three cents per click!"

I’ve surrendered to the fact that many people I meet don’t understand what I do. To an ear unfamiliar with any digital marketing verbiage, stating that I’m a “link builder” can sound like...I don’t know, like I play with Legos for a living or something.

February 24, 2015

If Links Had Zero SEO Value, They’d Still Be Valuable Online

If Google never existed, or gave no weight to links as a ranking signal within search, links would still have tremendous value online.

October 5, 2016

Fear, Uncertainty, Doubt, and Google's Algorithm

Google is still a relatively young company in the typical timeline of corporate enterprise.

The search giant hasn't even celebrated its 20th birthday yet—currently just over 16 years old, Google is still a fledgling by most standards.

February 24, 2015

Why Digital Marketers Need to Work Together – An SEO's Perspective

Successful online marketing is holistic and multifarious, and experts from each discipline must contribute to a comprehensive digital strategy.

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