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July 3, 2019

The Difference Between the Internet and World Wide Web — and Why It Matters

In simple terms, the World Wide Web is just one common area for information exchange, facilitated by global computer networks — or the Internet. You connect to this Internet to access the Web, but the Internet is just the connection between countless, separate servers, computers, and devices. The Web is the medium we use to access, edit, discover, and share information (through links) according to a standard language: HTML. 

June 11, 2019

There Are No Participation Trophies in Search

Do you deserve a reward just for showing up? For simply existing, at a certain time and place?

May 21, 2019

Black Hat SEO vs White Hat SEO: What They Are and How They Work

White hat and black hat search engine optimization (SEO) techniques are, at their core, aiming at the same thing: good results for a website in the search engines. Both techniques aim to earn a site higher rankings when someone enters a search query or a number of different queries. Then, if a site has high visibility — i.e. it ranks on page one, or somewhere close — people are more likely to visit the site, therefore the site should see a higher ROI.

May 15, 2019

Google is Not a Search Engine — It's an Advertising Platform

I know, it sounds wrong. Google, a word used interchangeably with “search” so frequently that in 2006 it was added to the Oxford English Dictionary as a verb, meaning “to search for information … on the Internet.” Google is to search what Kleenex is to facial tissue and Xerox is to printing copies. It is synonymous with the service it provides. Why would anyone claim otherwise?

August 1, 2019

Selling Link Building Services - A Sales Executive's Perspective

I love going home at the end of the day and sharing work successes with my wife. Unfortunately, all too often she looks at me like I am speaking a foreign language, which reminds me just how obscure link building is to those who don't work in SEO or online marketing.

February 19, 2018

Backlink Quality: Are Your Links B-Movies or Blockbusters?

You know a good link when you see one. And that goes double for low-quality links.

May 22, 2017

Testing if SEO is a Worthwhile Investment for Your Site

Editor's Note: Today we have a post from guest author Pankaj Mondal. Pankaj is a freelance writer who specializes in SEO, SaaS, and online marketing. 

Without further ado, take it away Pankaj!

Have you ever wondered how many blog posts are published every single day?

April 20, 2017

Managing SEO Effectively and Meeting Your Team's Needs

During a recent webinar, Page One Power's Cody Cahill stated: "Managing a team of SEOs is very difficult."

December 21, 2017

Real Links, Real People: What Makes a Backlink “Real”? (2017 Update)

We have a saying at Page One Power: websites don’t link to websites, people link to people.

November 12, 2018

6 Link Building Myths That Need To Die in 2017

Links are crucial to any SEO strategy.

Google has confirmed links remain one of the top two ranking factors, and data has revealed pages are unlikely to rank without backlinks.

November 22, 2016

P1P Thanksgiving: What We’re Thankful For

At Page One Power we pride ourselves on being the world’s finest link building firm. We always strive to secure the right links for our clients—links that are valuable to web community as a whole.

August 1, 2019

Link Building as a Service: Why It's More Than Links

Link building is strategic marketing, not a list of links.

May 17, 2016

Web Writing That Lasts: How to Avoid Killing Your Muse

What is it about a piece of great writing that makes us feel more excited and interested about a subject? What are the kinds of details that affect us so much and make us feel more alive?

November 19, 2015

Why Teamwork Matters in Link Building

In my family, we call the act of working alone “John Wayne-ing it”. This is on account of the fact that John Wayne was a darn good cowboy who didn’t need nobody. He swaggered and yell-drawled all by his lonesome.

But John Wayne-ing it in the real world sucks. Humans are social creatures who crave community. We thrive in groups and prosper in teams.

October 26, 2015

Link Building Doesn’t Happen in a Vacuum

Link building is an essential tool in our SEO arsenal, and an important part of any serious digital strategy. Link building is NOT, however, a one-stop shop solution to all your digital marketing problems.

This is something you’ve probably seen first hand if you’ve run a link campaign in isolation any time in the last few years. Link building just isn’t very effective in a vacuum.

November 19, 2015

Hijacking Authority to Build Links - Unscrupulous SEO

As an SEO, I’ve dug through the trenches of link building. I know and appreciate the struggle SEOs face to secure links. But recently I was the victim of a tactic I still can't believe exists.

Last month I stumbled upon a mind-blowing tactic that another less scrupulous SEO adopted to build quality links for sites who might not have earned them:  authority hijacking.

September 17, 2015

Link Building: Invisible Marketing

Link building can feel like a thankless task. We can’t always speak openly to other professionals, our families, and even some webmasters about what we do. In many ways, link building feels… invisible.

The word invisibility, if we’re being charitable (and awesome), brings to mind stealth and things that move stealthily into the night like ninjas, spies, and Batman.

August 31, 2015

How to Get Clients Excited about Link Building

Over the past couple of years, many business owners & marketing managers have become cautious of link building, due to the relentless negative attention the topic has received.

This negative perception is made worse by the fact that our very own clients receive badly written emails every day about ‘Guaranteed Top Rankings’ from various link builders, opening the email with something like “Greetings of the day…”. These type of emails even find their way to my own site and I actually offer SEO!

August 25, 2015

The Difference Between Link Building and Public Relations

There’s been a debate brewing in the digital marketing community regarding public relations vs. link building.

Before I begin my analysis of the difference between link building and public relations, I want to issue this disclaimer: there was a small window of time in my life when I considered a career in public relations.

August 25, 2015

What Should I Look for in a Link Building Agency?

Links form digital connections between your company and other websites. These connections are extremely important to your business for a number of reasons.

Links are essential to online success. They provide avenues for people to discover you site, signal trust and authority to search engines, act as endoresments from reputable websites, and create meaningful online relationships.

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