The P1Pulse Report: September 2016, August 2016 Recap
The P1Pulse Report
Hello and welcome to the P1Pulse Report!
Each month we’ll cover the events for the month ahead, what we accomplished in the previous month, the events we attended, and the new content we created...all in one convenient location!
Let’s start with the coming month, September. Then I'll close out with what we’ve accomplished in the previous month, August.
We'll continue to offer weekly introduction webinars to link building with our series, "What is Link Building?"
What is Link Building (Multiple Dates)
Colin Eggleston—Director of Training at Page One Power—will be delivering weekly webinars all September.
Whether you're new to SEO, want to understand Page One Power's processes, or need a refresher about link building this course if perfect for you.
We have an ambitious schedule ahead for September!
Look for publications on Linkarati, Search Engine Land, Search Engine Watch, and Digital Olympus.
We're also ten videos into our new video series.
New Video Series: SEO Quick Tips!
We're always working to improve the value of our content here at Page One Power.
This month we're working hard on a new content initiative: SEO Quick Tips.
We'll produce multiple videos per month. One of the most recent is Cody Cahill's The Value of Links:
These SEO quick tips are succinct, 30-second videos that explain a concept core to the way we build links and run SEO campaigns at Page One Power.
Make sure you visit Page One Power's SEO Quick Tips page to see the rest as they're published.
Page One Power regularly attends (and presents) at industry conferences.
We're regular attendees of the SMX series, but this will be our first time at Mozcon! If you'll be at either make sure you tag us on Twitter and let us know—hope to see you there!
Mozcon (September 12th-14th, Seattle).
It will be the first time any of us have been to Mozcon. Let us know if you're attending! We'd love to say hi.
More information here: https://moz.com/mozcon.
SMX East (September 27th-29th, NYC)
We'll have a booth at SMX East! Our Project Manager, Colby Stream, will also hold a theater presentation about link building.
Stop by our booth and talk to our Director of Sales, Dan Beardall, and Colby Stream.
Hope to see you there!
More information: http://marketinglandevents.com/smx/east/
August was a busy month for publications!
Search Engine Land: Search Competitor Analysis: Backlinks, Keywords, and Pages.
Andrew Dennis is back with more actionable content on SEL. This time Andrew demonstrates how we at Page One Power analyze a new client, their competition, and their niche.
If you work with a wide-range of clients, or just want to see how an SEO agency runs through competitive analysis, this post is for you.
- Identifying competitors.
- Niche analysis.
- Search market share within the niche.
- Competitor backlink analysis.
- Content analysis.
- Strategy recap.
If you have a real brand online and want to better understand the competition you'll learn something from this post.
Search Engine Watch: Seven simple rules for effective email communication and outreach.
Communication is crucial to nearly every aspect of life--especially if you're involved in SEO, link building, or online marketing.
In this post, I break down seven simple rules I follow to make sure I'm communicating effectively in each and every email I send.
It's simple, straight-forward, with no fluff.
Let's all communicate more effectively and efficiently.
Link Building as a Service: Why It's More Than Links: http://www.pageonepower.com/linkarati/link-building-service-value-work.
What do you get when you hire a link building agency? What is link building, as a service?
If you're in the online marketing space and understand the value of links, but need help better explaining the value of link building as a service, this post is for you.
Keyword Research To Increase Traffic With SEMrush — Tutorial Tuesday: http://www.pageonepower.com/linkarati/keyword-research-increase-traffic-semrush-video.
Yours truly (Cory Collins) breaks down how to find organic traffic opportunities via keyword research with SEMrush. I also recorded a full video demonstrating how to do this process yourself:
If you're already using SEMrush but not using it to find keyword ranking opportunities, you're missing valuable data.
The Future of Search Panel Webinar Recap — A Page One Power Webinar: http://www.pageonepower.com/linkarati/future-of-search-p1p-webinar.
In August we held our fourth panel webinar, this time covering the future of search. It was one of my favorite webinars to date, with absolutely stellar conversation throughout.
The panel included:
- Russ Jones of Moz.
- Eric Enge of Stone Temple Consulting.
- Jono Alderson of Linkdex.
- and Nicholas Chimonas of Page One Power.
The panel covered:
- How search evolved over their careers.
- Which search features they're most interested in.
- Their predictions for the next innovation to impact search.
- How they identify meaningful trends versus Google experiments.
The webinar lasts an hour in total, and is definitely worth your time. Don't miss the full recap for the complete breakdown.
2016 SLC|SEM Digital Marketing Conference - Page One Power Recap: http://www.pageonepower.com/linkarati/2016-slcsem-dmc-recap
Andrew Dennis had the pleasure of attending the digital marketing conference in Salt Lake City.
Never satisfied with simply attending and enjoying, Andrew took copious notes and published those notes for you to learn and enjoy as well.
If you missed the event, you don't have to miss the key takeaways--thanks to Andrew.
Developing the Link Building Skillset: http://www.pageonepower.com/linkarati/link-building-training-skills
Link building is a unique mix of marketing, sales, technology, and communication. It takes a particular set of skills to exceed in the link building world.
Andrew outlines the skills we foster at Page One Power in our own link builders:
If you're looking to learn how we build links at Page One Power, or brush up on your own skillset, give Andrew's post a read.
There's insight for all.
August saw the return of our quarterly panel webinar series, this time with a group of search experts discussing search trends and where the industry is headed.
The Future of Search
This is one of the best Page One Power has hosted to date! If you're involved in online marketing in any capacity, this webinar is worth watching.
What is Link Building
Page One Power’s Director of Training, Colin Eggleston, breaks down link building for those looking to learn more.
We offer training services and this is your chance to get a glimpse behind the curtain. It’s basic, but important information for those unfamiliar with SEO.
Interested in seeing it live? Colin will be hosting ongoing presentations, with live Q&A at the end.
How to Scale Link Building Effectively with Venchito Tampon
Link building is hard to execute, and even more difficult when trying to scale across websites and brands.
This webinar included a wide-variety of link building experts to discuss how to scale link building, how to build a team, and create processes.
SLC | SEM Digital Marketing Conference (August 25-26).
Joe Oliver, Director of Production, and Andrew Dennis, Content Marketing Specialist here at P1P, attended this conference out of Salt Lake City.
Here's what Andrew had to say:
SLC|SEM DMC 2016 was an excellent experience. The venue was outstanding—being in a theater made the presentations easy to follow (their slides were on a giant cinema screen, and the theater chairs were much more comfortable than any other shows I've been to).
The speaker lineup was very impressive, headlined by Marcus Sheridan who brought an energy to his presentation that was invigorating and engaging. There were numerous actionable takeaways I came away with, that I plan to integrate into our own strategies at Page One Power.
—Andrew Dennis, Content Marketing Specialist at Page One Power
Learn more: http://www.slcsem.org/dmc.