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The P1Pulse Report: January 2017 and December 2016

Cory Collins | Last Updated: January 4, 2017

The P1Pulse Report

Hello and welcome to the P1Pulse Report!

Each month I'll cover the events for the month ahead, what we accomplished in the previous month, events we attended, and the content we published across the web...all in one convenient location!

Let’s start with the coming month, January. Then I'll close out with what we’ve accomplished in the previous month, December.


January Webinars

We have two webinars already planned for January, with a potential third being developed currently.

Bounce Exchange Partner Webinar

Norm Vogele, SEO Specialist and link builder here at Page One Power, will be giving a presentation on Bounce Exchange January 19th.

Norm specializes in niche research, creating relationships, and building connections that lead to links.

Norm will discuss:

  • How he reviews new client websites to find assets, link opportunities, and meaningful value.
  • The role of social media in niche research.
  • How he uses social media to connect with influential figures and brands across an industry.
  • How all of these elements combine to aid link building.

Best of all? The live Q&A after the presentation! Make sure you hang around until the end of the video to hear Norm answer questions directly from you!

Link Building Live: Demo

Page One Power has specialized in link building since 2011. In that time, we've built more links than we can keep track.

In this webinar, our link builders share their knowledge directly with you. These demonstrations are designed to give you a peek into our lives as specialized link builders, and share our hard-earned knowledge.

LB Live 11.30 Colin and Kyle.jpg

Whether you're new to SEO, want to understand Page One Power's processes, or desire a more granular understanding of link building this demonstrative webinar is perfect for you.

Upcoming Conferences

January Conferences

Page One Power regularly attends (and presents) at industry conferences.

In January we have the pleasure of attending Affiliate Summit West in Las Vegas.

Affiliate Summit West: January 15-17th.

Page One Power will have a booth in the exhibition hall with two fantastic Account Executives. If you're going to be at the show make sure to stop by and say hello--they'd love to talk all things link building!



We will be active on social media, so make sure you tag us on Twitter and let us know if you're nearby.

More information here: http://affiliatesummit.com/events/asw17-main/



Past Publications

December Publications

December was another busy month of publications for the Page One Power staff!

Search Engine Land: Link campaigns: strategy development and review.

Andrew Dennis is back again on Search Engine Land, this time sharing insight into the strategy development phase of link building campaigns.


In this post Andrew walks through the four steps necessary to develop a strategy for a link building campaign:

  • SEO audit.
  • Backlink analysis.
  • Competitor analysis.
  • Link opportunity prospecting.

If link building is on your radar for 2017, this is a must read post -- whether you've already launched a campaign or are only pondering the notion.

My Top 5 List of SEO Events in 2016: http://www.pageonepower.com/linkarati/seo-news-2016.

2016 was without a doubt an interesting year.

In this recap, Andrew Dennis breaks down the top events across the SEO industry in 2016, from his perspective.

SEO 2016.jpg

From rebounding link popularity to Google's shift to an AI-first policy, Andrew covers it all.

No more spoilers! Go read the post yourself.

Twas the Night Before Linksmas: http://www.pageonepower.com/linkarati/night-before-linksmas

Linksmas, the most popular holiday amongst SEOs far and wide!

Twas the Night Before Linksmas.jpg

Andrew shares the holiday spirit with his own SEO take on the classic "Twas the Night Before Christmas."

If you're in need of a good laugh look no further. This brilliance is sure to shake loose at least a chuckle.

Taking on the Monster: The Intern and the 9,000 Agency Contact List: http://www.pageonepower.com/linkarati/crm-maintenance-lessons-learned

Question: what do you do when you've released a new product and have 9,000 potential interested parties sitting in your CRM?

Don't have an answer? Our solution was to set our intern to the task of vetting those 9,000 contacts to find the most likely contacts to be interested.

Mollys Ft Image.jpg

It was a harrowing task, without a doubt. 9,000 contacts is perhaps more than Molly bargained for!

Nevertheless she perservered and learned along the way. Check out her takeaways.

Keyword Analysis with SEMrush's SEO Keyword Magic Tool: http://www.pageonepower.com/linkarati/semrush-keyword-magic-tool

Did you know SEMrush offers a new keyword tool, appropriately named Keyword Magic?

Me either -- but Andrew Dennis did!

KW Magic home.png

Andrew covers the tool in full in this deep-dive tutorial, explaining each of the features and offerings.

If you're looking for help with keyword research I recommend you check out his tutorial now.



December Webinars

In December we hosted Jon Henshaw of Raven for a webinar about on-page SEO, presented another in the Link Building Live series, and our own Mike Bryant presented at Digital Olympus

On-page SEO with Jon Henshaw

Jon Henshaw, Co-Founder and President of Raven Internet Marketing Tools, shared a presentation covering all things on-page SEO. 

Jon discussed the important elements of on-page SEO, including:

  • How to monitor your website for on-page issues and identify potential opportunities.
  • Tips for optimizing images, building responsive sites, and using structured data.
  • The importance of page speed and how to maximize the performance of your site.
  • Strategies for preserving SEO value during site redesigns or migrations.

Best of all? The live Q&A after the presentation! Make sure you hang around until the end of the video to hear the answers to audience questions.

Digital Olympus

Digital Olympus was back on December 6th!

Our very own Mike Bryant gave a presentation on YouTube SEO Success: A Keyword Case Study.

Mike shared his forray into the YouTube world, from family videos to his first viral success.

Check it out!

Link Building Live: Editorial Link Placement

Page One Power has specialized in link building since 2011. In that time, we've built links in more ways than we can keep track.

In this webinar, Daphne Stanford shared her content link strategy to secure in-content editorial links. Specifically, Daphne highlighted:

  • How to find writing opportunities.
  • Examples of outreach.
  • Contributing best practices.
  • and relationship fostering.

These demonstrations are designed to give you a peek into our lives as specialized link builders, and share our knowledge.


Past Conferences

December Conferences

Page One Power regularly attends (and presents) at industry conferences.

In December we had the pleasure of attending Digital Summit Dallas.

Digital Summit Dallas: December 6th.

Page One Power sent Account Executives Michael Johnson and Harris McMullin to Digital Summit Dallas.


Harris and Michael enjoyed the show and interacting with a fantastic community of like-minded individuals.

Both were present at our booth in the exhibitor's hall. If you were there, I hope you had a chance to stop by and speak with our Page One People!

More information here: https://digitalsummitdallas.com/


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About The Author

Cory Collins

Cory Collins works in strategy development at Page One Power. Cory is a writer, runner, SEO strategist, beer brewer, and lives with his dogs and wife in Boise, Idaho. Cory's super power is eternal curiosity.


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