The P1Pulse Report: December and November 2016
The P1Pulse Report
Hello and welcome to the P1Pulse Report!
Each month I'll cover the events for the month ahead, what we accomplished in the previous month, events we attended, and the content we published across the web...all in one convenient location!
Let’s start with the coming month, December. Then I'll close out with what we’ve accomplished in the previous month, November.
We're excited to host Jon Henshaw, Co-Founder and President of Raven Internet Marketing Tools on December 7th!
Jon will discuss the important elements of on-page SEO, including:
- How to monitor your website for on-page issues and identify potential opportunities.
- Tips for optimizing images, building responsive sites, and using structured data.
- The importance of page speed and how to maximize the performance of your site.
- Strategies for preserving SEO value during site redesigns or migrations.
Best of all? Don't forget to bring your questions for the live Q&A after the presentation!
Digital Olympus is back this December 6th!
Our very own Mike Bryant will be giving a presentation on YouTube SEO Success: A Keyword Case Study.
Mike will be joined by 20 other experts in the field in this can't-miss event.
Link Building Live: Demo
Page One Power has been a specialized link building agency since 2011. In that time, we've built links in more ways than we can keep track of.
In this webinar, we share our knowledge with you. This webinar is designed specifically to give you a peek into our lives as specialized link builders.
Whether you're new to SEO, want to understand Page One Power's processes, or want a more granular understanding of link building this demonstrative webinar is perfect for you.
Page One Power regularly attends (and presents) at industry conferences.
In December we have the pleasure of attending Digital Summit Dallas.
Digital Summit Dallas: December 6th.
Page One Power will be sending Michael Johnson and Harris McMullin to Digital Summit Dallas--two wonderful gentleman who would love to talk link building and SEO.
We'll be active on social media, and have a booth in the exhibitor's hall. If you're attending the conference make sure you tag us on Twitter and let us know--or better yet, stop by and say hi in person!
More information here: https://digitalsummitdallas.com/.
November was a good month for publications by the Page One Power staff!
Search Engine Land: Link building is (specialized) marketing.
Andrew Dennis is back again and dropping knowledge on Search Engine Land.
This time Andrew discusses why the principles that apply to good marketing are the same principles that apply to good link building.
If you've spent time building links, this should be a post you can appreciate. If you haven't built links yourself but what to learn more about the process, Andrew breaks it down in detail.
Link Building: The Foundation Technique: http://www.pageonepower.com/linkarati/link-building-foundation-technique.
Want to know my favorite method to build links with new clients?
You're in luck--in this post, I break down the Foundation Technique, which is the very tactic I use to build links for new clients.
It's pretty straightforward. The two biggest ranking factors are content and links, as stated by Google. If you've done due dilligence in creating a page that deserves to rank, with clean on-page and technical SEO, you're only missing one factor: links.
But how do you get those links? Where do you find the opportunities?
Simple: backlink the pages ranking 1-10 for the SERP you're targeting with the page.
It's straightforward, common sense, but in my experience a tactic too many SEOs overlook.
Enterprise Technical SEO - A Page One Power Webinar: http://www.pageonepower.com/linkarati/enterprise-technical-seo-p1p-webinar.
We recently had the pleasure of hosting a handful of the finest minds in enterprise SEO:
- Paul Shapiro, Head of Research & Development at Catalyst.
- Tom Anthony, Head of Research & Development at Distilled.
- Patrick Stox, SEO Specialist at IBM.
- Nicholas Chimonas, Head of Research & Development at Page One Power.
Andrew breaks down the conversation nearly line by line, embedding videos throughout so you can see the conversation yourself.
This was a special event, and you won't find an easier way to parse through the conversation.
P1P Thanksgiving: What We're Thankful For: http://www.pageonepower.com/linkarati/p1p-thanksgiving-thankful.
We've been lucky at Page One Power, but we've worked hard too.
We're thankful for our clients, the SEO industry, and the wonderful people we get to work with each day.
This post features quotes from 16 different Page One People--check it out!
We hosted two distinct webinars in November, one of which was a completely unique format, featuring a real-life client from Page One Power!
Link Building Campign Success: A Client Perspective.
Rand LeMarinel was kind enough to join and explain his own perspective from working with a link building agency, and what leads to a successful campaign:
Nick Katseanes and Dan Beardall shared our own perspective on what goes into a successful link building campaign.
This is a true peek behind the curtain: both a client and the agency (us) sharing our perspective on how to ensure a successful link building campaign.
Link Building Live: Research Link Building Demonstration
Page One Power hosted another live demonstration of how we build links as an agency.
This time we hosted Kyle Ochsner, an SEO specialist who employs research link building tactics to secure meaningful links for clients.
I also joined in the fun along with our Training Director Colin Eggleston, and we had a lively discussion about the process of building resource-based links for clients.
This was one of my favorite webinars I've joined to date. It was actionable, honest, and detailed.
We offer training services and this is your chance to get a glimpse behind the curtain.
SEJ Summit New York: November 2nd
We were proud sponsors of SEJ Summit New York in November! Learn more here.
We had a fantastic time meeting SEOs in the New York area, as well as a few current Page One Power clients.
Dan Beardall and Colby Stream had a fantastic time at the personal, network-focused event.
The sessions were informative and enjoyable, and we had a fantastic time meeting new friends and old.
More information here: https://www.searchenginejournal.com/sejsummit2016/new-york/.