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The P1Pulse Report: August 2016, July 2016 Recap

Cory Collins | Last Updated: August 8, 2016

Hello and welcome to the first ever P1Pulse Report!

Each month we’ll cover the events for the month ahead, what we accomplished in the previous month, the events we attended, and the new content we created...all in one convenient location!

Let’s start with the coming month, August. Then we’ll close out with what we’ve accomplished in the previous month, July.


August Webinars

How To Scale Link Building Effectively (8/4)

Cody Cahill, Director of Content and Link Strategy at Page One Power, joined Venchito and a group of other experts to present on Anton Shulke's platform, WebPromo.Expert.

Full video:

If you're interested in learning about systematic link building from a diverse crowd, I highly recommend the video above.

For the full video and list of attendees visit the landing page on Webpromo Expert: http://webpromo.expert/how-to-scale-link-building-effectively/.

Panel Webinar: The Future of Search (8/17)

Every three months we work to gather some of the best and brightest minds in search and host a panel webinar, giving them a platform to discuss topics near and dear to their hearts.

Past panels include Enterprise SEO, Link Building Experts, and SEO Agency Founders. The panel webinar in August will be—you guessed it—about the future of search!

The future of search will feature Russ Jones of Moz, Eric Enge of Stone Temple Consulting, and Jono Alderson of Linkdex. You're not going to want to miss this event.

Register here: http://www.pageonepower.com/panel_webinar_the_future_of_search.

What is Link Building (Multiple Dates)

Colin Eggleston—Director of Training at Page One Power—will be delivering twice-per-week webinars all August (starting the 9th).


Whether you're new to SEO, looking to understand Page One Power's processes, or need a refresher about link building this course if perfect for you.

Register here: http://www.pageonepower.com/what-is-link-building-registration-0


August Publications

We've already kicked off August with a few publications!

New Video Series: SEO Quick Tips!

We're always looking to improve the value we offer our audience here at Page One Power.

This month we've kicked off a new content initiative: SEO Quick Tips.

We'll produce multiple videos per month. Let me introduce you to the first, Anchor Text with Page One Power:

These SEO quick tips will be succinct, 30-second videos that explain a concept core to the way we build links and run SEO campaigns at Page One Power.

If you enjoy, make sure you visit Page One Power's YouTube channel to see the rest as they're published.

Search Engine Land: Link Prospecting Tips and Tricks (Link).

In this post Andrew shares tips and tricks he's learned over the years to find quality, relevant sites in link prospecting.


Andrew also explains the core creative concept that fuels his link prospecting: always be open to new opportunities.

The web is vast, ever-changing. It's the metaphorical rabbit-hole; the more you explore, the more you find. Don't just use a single search string as if following a recipe. Effective link prospecting is the constant search for new opportunity.

Apply creativity!

Biznology: Why content marketing complements (but doesn't replace) link building (Link).

Content marketing was hailed as the new link building. Those predictions didn't quite pan out.

It's not enough to create great content: you need to promote it. Enter link building, stage left.


Content marketing is undeniably powerful. But if sustainable search traffic is your goal, you'll need links. And links don't just happen on the net; you've got to work to secure the links your site (and content) deserve.

Andrew breaks it down fully in this piece on Biznology. Check it out now.


August Conferences

Page One Power regularly attends (and presents) at industry conferences.

In August we have the pleasure of attending the SLC | SEM Digital Marketing Conference.

SLC | SEM Digital Marketing Conference (August 25-26)

Page One Power will be sending Joe Oliver, our Director of Operations, and Andrew Dennis, Content Marketing Specialist.


Both will be there to learn, interact, and talk with other industry leaders. If you'll be there make sure to say hi!

More information here: http://www.slcsem.org/dmc.



July Publications

July was a busy month for publications!

Search Engine Land: 13 link opportunities to pursue now.

Why be coy? Andrew Dennis demonstrates exactly how we build links here at Page One Power with 13 different examples.

These examples cover different tactics in addition to different clients, niches, and industries.

Andrew covers:

  • Mentions.
  • Images.
  • Marketing and PR campaigns.
  • Community involvement.
  • Partnerships.
  • Sponsorships.
  • Directories.
  • Resource lists.

If you have a real brand online I guarantee a few of these examples will pertain to you. Whether you're an industry vet or new to the business, inspiration awaits in this post.


How I went from a link building enthusiast to a professional: http://www.pageonepower.com/linkarati/link-building-enthusiast-to-professional.

There's plenty of great link building resources online. There are even training services offered by a smattering of companies (including ours!).

The truth is anyone can build links, with the right mindset and knowledge.

Jonathan Nuñez breaks down the importance of relationships in link building, and how he slowly grew his own expertise.


This is a great article for beginners. If you're looking to secure a few good links for your own website, Jonathan shares some fantastic advice.

Finding Brand Mentions with BuzzSumo (with Video) - Tutorial Tuesday: http://www.pageonepower.com/linkarati/monitor-brand-mentions-buzzsumo-video.

Yours truly (Cory Collins) breaks down how to create alerts with BuzzSumo. I also recorded a full video demonstrating how to set up alerts:

These alerts include:

  • Brand mentions
  • Competitor mentions
  • Content from a site
  • Keyword mentions
  • Backlinks
  • Authors.

If you're already using BuzzSumo but not using alerts, you're missing valuable opportunities.

If you're not using BuzzSumo but involved in content marketing, SEO, or social media marketing, I recommend giving BuzzSumo a try (they offer a free 14-day trial).

Promoting an Undervalued / Forgotten Asset for Links: http://www.pageonepower.com/linkarati/content-promotion-link-building.

Content promotion is one of the most straightforward tactics to secure links—assuming you have content that's valuable to your audience.

Content marketing exists solely to create content for your audience. If you've ever engaged in content marketing, odds are you have the necessary ingredients to begin building links.


In this post Andrew shows the step-by-step process we use here at Page One Power to promote content for links.

This is one of my favorite posts we've published on Linkarati. It's detailed, actionable, easy to follow, and demonstrates exactly how to secure links with content.

It's definitely worth your time.

Link Building Campaigns: Strategy Development (2016): http://www.pageonepower.com/linkarati/strategy-development-link-building-campaigns.

An update on an old post, Andrew and I compiled a full resource about how to develop campaign strategy for link building campaigns.


We detail:

  • Why choose a campaign versus one-off links.
  • Why campaigns need a guiding strategy.
  • How to determine tactics and opportunity.
  • How to perform niche analysis.
  • How to perform succinct site audits.
  • Quick opportunity analysis.

It's a long read (but it was a longer post to write).

If you're at all engaged in link building services (or working in-house to secure links) I highly recommend this post. It contains Page One Power's experience gleaned over 6 years working with hundreds of clients.


July Webinars

What is Link Building

Page One Power’s Director of Training, Colin Eggleston, breaks down link building for those looking to learn more.

We offer training services and this is your chance to get a glimpse behind the curtain. It’s basic, but important information for those unfamiliar with SEO.

Interested in seeing it live? Colin will be hosting ongoing presentations, with live Q&A at the end.

Content Marketing and SEO: A Relationship of Evolution

Tyler Bain, Project Manager at Page One Power, presented this 30-minute webinar on Biznology’s platform.

Mike Moran was kind enough to host Tyler. Don’t miss the Q&A at the end! Tyler answers audience questions and goes off script.


July Conferences

Digital Summit Portland

Harris McMullin, Account Executive here at P1P, and Patrick Dennis, Project Manger, attended this conference out of Portland.


Here's what Patrick had to say:

I had an awesome time at Digital Summit. The sessions were engaging—particularly Rand Fishkin's talk on search intent—and it was a great place to connect with other digital marketers.

One takeaway I had was it seems while our industry is coming around to the fact that links (and link building) are important, many are still unsure of how to acquire them.

—Patrick Dennis, Project Manger at Page One Power

Learn more: http://digitalsummitportland.com/.


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About The Author

Cory Collins

Cory Collins works in strategy development at Page One Power. Cory is a writer, runner, SEO strategist, beer brewer, and lives with his dogs and wife in Boise, Idaho. Cory's super power is eternal curiosity.


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