Linkarati Roundup #66
Hello and welcome to the Linkarati Roundup, where we feature all the week's news you need to know. This week we have truly sad news - Dana Lookadoo has passed away. RIP Dana.
Hello and welcome to the Linkarati Roundup, where we feature all the week's news you need to know.
This week we have extremely sad news. Dana Lookadoo has passed away, after an ongoing battle. Matt McGee has written a lovely remembrance on SEL. Although I did not know Dana personally, by all accounts she was one of the best people you'd ever have the fortune to meet. RIP Dana.
1. Matthew Barby's "The Anatomy of a Shareable, Linkable & Popular Post: A Study of our Marketing Blog."
Matthew Barby, the new Global Head of Growth and SEO at Hubspot, has kicked his position off by analyzing the performance of Hubspot's content, and digging through the data. Barby shares some fantastic and interesting insights. If you're involved in content creation this needs to be on your list to read.
2. Barry Schwartz's "Farewell: Google Drops Google+ Links & Reviews."
Another nail in the coffin of Google+? Hard to say, but it appears Google is dropping Google+ reviews from search.
3. Gisele Navarro's "How NeoMam Uses Yesware To Win At Digital PR."
A post here on Linkarati, Gisele covers how they use Yesware in their outreach and digital PR campaigns. I'd encountered Yesware in the past, but I have to say this post made me re-evaluate my opinions. Already we've started internally discussing use of the tool at Page One Power. I'd recommend this post to anyone involved in online marketing.
4. Julie Joyce's "Amazing Content For Small Businesses: What Does It Really Look Like?"
A refreshing read, Julie shares her real-life experience of finding and appreciating small business content. If you're working with SMBs, this post is worth your time.
5. Andrew Dennis' "Brand Assimilation in Link Campaigns: Building Client Trust."
A solid read about why brand assimilation is so important in link building campaigns, how you should approach brand adoption, and how to use it to build client trust. If you're involved in SEO for large businesses this needs to be on your list.
Every SEO has spent time considering the problem of scaling link acquisition. In years past scaling links often equated to automation, which typically led to at least some link spam. In today's online environment, especially when dealing with large businesses, you need to consider scaling your human approach. If you're working in online marketing or SEO for medium to large businesses, I hope this article will help you.