Discovering you have some leftover marketing budget in Q4 is a lot like finding a twenty-dollar bill in your coat pocket. First, you’re excited to have found some extra money, then you wonder where the heck it came from, and finally, you start thinking about what you can spend it on. However, unlike the twenty-dollar bill, your 2019 budget won’t carry over to 2020 if you try to save it.
“What is a link?”
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