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Last Updated: December 29, 2017

Backlink Quality: Are Your Links B-Movies or Blockbusters?

You know a good link when you see one. And that goes double for low-quality links.

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Last Updated: April 22, 2015

Mom n’ Pop to Multi-National: Who Needs Link Building?

There are two common, and contradictory, cliches in the land of link building.

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Last Updated: April 13, 2015

Unbranded Mentions for Link Building – Tutorial Tuesday

Welcome back to another round of Tutorial Tuesday, folks! Let’s get right to the nitty-gritty, shall we?

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Last Updated: March 25, 2015

Link Building: Natural…or Unethical?

Even among link builders, there seems to be a prevailing mindset lately: if you have to actually ask a human for that referring hyperlink, somehow it isn’t considered “natural”. You didn’t “earn” it. There is only one word to describe this line...

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Last Updated: March 17, 2015

In Search of the Pot o’ Gold: Evergreen Links – Tutorial Tuesday

There’s a rather distinct irony in choosing to writing a post detailing ‘timeless’ link opportunities and centering it around one single day of the year. St. Patrick’s Day might be topical this afternoon, but it’s old news for the next 364 days....

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Last Updated: March 12, 2015

SEO Spotlight: Mark Traphagen

Welcome to the inaugural round of a new feature here at Linkarati: SEO Spotlight.

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Last Updated: February 26, 2015

Link Building: Myths and Misconceptions

Nobody likes to hear their line of business being publicly disparaged. Nonetheless, name a profession and you can find people talking smack about it: from bankers to farmers and anything in between. If you’re in the SEO or digital marketing...

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Last Updated: February 17, 2015

Email Subject Line Best Practices -- Tutorial Tuesday

Welcome to Tutorial Tuesday folks! Today we’ll be discussing the ‘fine art’ of email subject lines. Without any further ado, let’s take a quick trip down memory lane...

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Last Updated: January 29, 2015

Digital Marketing Doppelgängers

Okay, why am I discussing a gaggle of industry professionals that I don’t actually know? And their looks, no less? Besides the obvious (click bait! -- I jest) and the name of good fun, I blame last week's White Board Friday. Two seconds into the...

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Last Updated: January 20, 2015

Assessing a New Client's Website for Link Building -- Tutorial Tuesday

Welcome to another round of Tutorial Tuesday, folks!

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Last Updated: December 31, 2014

Why Link Building is NOT Advertising

"Sally, 'bespoke Transylvanian capes' only costs three cents per click!"

I’ve surrendered to the fact that many people I meet don’t understand what I do. To an ear unfamiliar with any digital marketing verbiage, stating that I’m a “link...

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Last Updated: December 23, 2014

Best Practices for Link Building Outreach - Tutorial Tuesday

Welcome to another round of Tutorial Tuesday, folks! Today we’re discussing some tips for nailing your link building outreach.

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Last Updated: November 18, 2014

How to Generate Fresh Content Ideas -- Tutorial Tuesday

Welcome to another round of Tutorial Tuesday, folks! For my first foray into TT, I'll be confronting something quite familar:

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Last Updated: November 6, 2014

The Skinny on Thin Content and a Century’s Worth of ‘Bad Ads’

Hmmm, sounds dangerous. Is your business’ content sending the right message?

Talking about the state of ‘content marketing’ really begs the question: what’s the state of content itself? We’re likely all familiar with the algorithmic petting zoo

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Last Updated: July 28, 2014

In Search of the ‘Golden Spikes’ – Link Building and the Gilded Age

“Dude, that thing’s gonna 404…”

On a blustery May morning in the desolate landscape of Utah’s high desert, a golden spike was driven into two disparate railroad lines, uniting the Transcontinental Railroad forevermore. (Okay, for the next...

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