<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=714210352038039&amp;ev=PageView&amp;noscript=1">
February 19, 2018

Backlink Quality: Are Your Links B-Movies or Blockbusters?

You know a good link when you see one. And that goes double for low-quality links.

July 21, 2015

Mom n’ Pop to Multi-National: Who Needs Link Building?

There are two common, and contradictory, cliches in the land of link building.

June 22, 2015

Unbranded Mentions for Link Building – Tutorial Tuesday

Welcome back to another round of Tutorial Tuesday, folks! Let’s get right to the nitty-gritty, shall we?

July 20, 2015

Link Building: Natural…or Unethical?

Even among link builders, there seems to be a prevailing mindset lately: if you have to actually ask a human for that referring hyperlink, somehow it isn’t considered “natural”. You didn’t “earn” it. There is only one word to describe this line of thought: Nonsense.

June 22, 2015

In Search of the Pot o’ Gold: Evergreen Links – Tutorial Tuesday

There’s a rather distinct irony in choosing to writing a post detailing ‘timeless’ link opportunities and centering it around one single day of the year. St. Patrick’s Day might be topical this afternoon, but it’s old news for the next 364 days. Since ‘defiance’ is another typically Irish trait, I’m ignoring this clear-cut discrepancy.

June 23, 2015

SEO Spotlight: Mark Traphagen

Welcome to the inaugural round of a new feature here at Linkarati: SEO Spotlight.

June 22, 2015

Link Building: Myths and Misconceptions

Nobody likes to hear their line of business being publicly disparaged. Nonetheless, name a profession and you can find people talking smack about it: from bankers to farmers and anything in between. If you’re in the SEO or digital marketing world, you’re probably used to it. If you’re a link builder, the death knell has been rung so many times, you’re probably made of Teflon by now.

February 4, 2020

Email Subject Line Best Practices -- Tutorial Tuesday

Welcome to Tutorial Tuesday folks! Today we’ll be discussing the ‘fine art’ of email subject lines. Without any further ado, let’s take a quick trip down memory lane...

February 24, 2015

Assessing a New Client's Website for Link Building -- Tutorial Tuesday

Welcome to another round of Tutorial Tuesday, folks!

February 24, 2015

Why Link Building is NOT Advertising

"Sally, 'bespoke Transylvanian capes' only costs three cents per click!"

I’ve surrendered to the fact that many people I meet don’t understand what I do. To an ear unfamiliar with any digital marketing verbiage, stating that I’m a “link builder” can sound like...I don’t know, like I play with Legos for a living or something.

February 24, 2015

Best Practices for Link Building Outreach - Tutorial Tuesday

Welcome to another round of Tutorial Tuesday, folks! Today we’re discussing some tips for nailing your link building outreach.

February 24, 2015

How to Generate Fresh Content Ideas -- Tutorial Tuesday

Welcome to another round of Tutorial Tuesday, folks! For my first foray into TT, I'll be confronting something quite familar:

January 20, 2020

The Skinny on Thin Content and a Century’s Worth of ‘Bad Ads’


Hmmm, sounds dangerous. Is your business’ content sending the right message?

Talking about the state of ‘content marketing’ really begs the question: what’s the state of content itself? We’re likely all familiar with the algorithmic petting zoo, but when Google unleashes a torrent of manually enforced penalties on unsuspecting webmasters, many are left scratching their noggin thinking, “My company started a blog… I thought that’s what Google wanted…”

February 24, 2015

In Search of the ‘Golden Spikes’ – Link Building and the Gilded Age

“Dude, that thing’s gonna 404…”

On a blustery May morning in the desolate landscape of Utah’s high desert, a golden spike was driven into two disparate railroad lines, uniting the Transcontinental Railroad forevermore. (Okay, for the next hundred years or so, but as Mark Twain put it: “Never let the truth get in the way of a good SEO metaphor.”)

New Call-to-action
Chat with Michael

Want to work with a top SEO agency? Fill out the form below and an in-house expert will contact you to put together a strategy specific to your company’s needs.

Meet Michael Johnson SEO Expert