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Last Updated: March 31, 2014

Lady Link Builders: Women in Digital Marketing Discuss Diversity

I don't work with many other women. This didn't necessarily bother me at first, but I tend to feel suspicious when placed in situations where there are disproportionately few women in leadership (because feminism). In response to this, I tend to...

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Last Updated: March 19, 2014

Towards a Political Economy of Link Building

Do you remember when you thought the Internet was a magical utopia? Where your gender, race, creed, class, ethnicity, sexual orientation, etc. didn’t matter, because your art/words/videos/apps would certainly float to the surface of the search...

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Last Updated: March 13, 2014

FML, SEO: Marketing Concepts for Link Builders

Before I accepted a link building position with Page One Power, I vilified marketing. I was the kind of person who watched The Century of the Self more than once, for fun.

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Last Updated: March 6, 2014

Link Building Tips for the Nonprofit Niche

Before I became a link builder, I spent my days working with literary nonprofits (and my nights bartending, but that’s another story.)

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Last Updated: February 27, 2014

The Janusian Response to Link Builder’s Block

One of the most discouraging things about being a link builder is that the internet seems to offer an endless amount of websites, yet when it comes to building links for your clients, it’s not difficult to find the end of the internet.

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Last Updated: February 12, 2014

Nofollow? No Problem! Why Pinterest is the Best Link Building Tool

From a distance, re-pinning pins on Pinterest looks like link building.

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Last Updated: February 6, 2014

Keyword (Not Provided) Research for Link Building: Use Your Words

Editor's Note: Here's a super convenient link to the last piece in this Keyword (Not Provided) series (which shouldn't be too hard to find as it only happened two posts ago, but just in case...): be sure to read Keyword (Not Provided) Research...

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Last Updated: February 3, 2014

Keyword (Not Provided) Research for Link Building: Find Your Words

Ah, keyword research. Not so long ago, this was one of the most straightforward steps in any link building campaign. Google would provide the list of keywords driving organic search to your site. You would build links using the the top keywords...

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