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April 28, 2016

The Ever-Changing World of SEO (& Kate Smith): A Departure

Page One Power hired me as a writer in the summer of 2013. I came into the industry during the aftershocks of Penguin. I didn’t quite understand why everyone was so stressed out.

April 27, 2016

Spreadsheet Creation for Organizing Publishing Campaigns — Tutorial Tuesday

Welcome to another Tutorial Tuesday! Today we’ll be covering how to build a site-finding spreadsheet that will guide your prospecting.

June 8, 2016

Finding Sites and Locating Audiences for Obscure Products

I recently covered how to identify audiences for obscure industries (without access to data, to boot). I chose a novelty candle company as the example and outlined several personas who might be interested in buying some weird candles.

April 6, 2016

Announcing The 2016 State of Link Building Survey

Page One Power is pleased to announce the results of The 2016 State of Link Building Survey, published on Moz yesterday morning.

Our Head of Research and Development, Nicholas Chimonas spearheaded this year's survey, creating a partnership between Credo, Moz, and Page One Power to secure the best results possible (and reach the maximum amount of link builders).

April 13, 2016

SEO: How to Identify Audiences for Obscure Products

Links are valuable because they connect people to information. No matter what other value we derive from links–be it authority, relationships, traffic, or conversions–they are foremost important because they’re useful to real people.

January 21, 2020

Search Competitor Analysis with SERPstat— Tutorial Tuesday

Welcome to another Tutorial Tuesday! This week I’ll be walking you through a toolset called SERPstat. This is an up-and-coming search tool built by a team in the Ukraine.

It has a myriad of uses, including keyword research and investigating PPC, but today we’ll be covering how it can be useful in analyzing competitors’ domains.

November 25, 2015

Thanksgiving 2015: What We're #SEOGrateful For

Thanksgiving is a time for families to gather and for communities to share their bounty with each other.

We take this time to express gratitude for what we have, be that our loved ones, our health, or something simple and small. There’s a lot to be thankful for and it feels good to focus on that.

November 19, 2015

Why Teamwork Matters in Link Building

In my family, we call the act of working alone “John Wayne-ing it”. This is on account of the fact that John Wayne was a darn good cowboy who didn’t need nobody. He swaggered and yell-drawled all by his lonesome.

But John Wayne-ing it in the real world sucks. Humans are social creatures who crave community. We thrive in groups and prosper in teams.

December 31, 2019

Quick On-Page SEO Analysis with Varvy’s Tool Suite —Tutorial Tuesday

Hello and welcome to another Tutorial Tuesday! Today we’re going to talk about how to use Varvy’s free SEO tools to do a quick analysis of a new client site.

December 9, 2019

Discovering Hashtags for Content Promotion with Hashtagify — Tutorial Tuesday

Welcome to another Tutorial Tuesday! Let’s talk hashtags.

This week I’m going to walk you through a couple of nifty features in Hashtagify.me, which pulls data based on hashtag usage in Twitter and Instagram.

September 17, 2015

Link Building: Invisible Marketing

Link building can feel like a thankless task. We can’t always speak openly to other professionals, our families, and even some webmasters about what we do. In many ways, link building feels… invisible.

The word invisibility, if we’re being charitable (and awesome), brings to mind stealth and things that move stealthily into the night like ninjas, spies, and Batman.

October 6, 2015

Creating Graphics with Gimp — Tutorial Tuesday

Welcome to another Tutorial Tuesday! Today I’m going to show you how to make a blog image using Gimp.

Gimp is a design program similar to PhotoShop but a little less user-friendly and a lot more free (as in completely free).

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