Depending on who you talk to about their experience at Inbound 2018, you will get a variety of answers, due to the wide range of topics covered from  the benefits of AI in search to understanding the value of data science in marketing.

I love going home at the end of the day and sharing work successes with my wife. Unfortunately, all too often she looks at me like I am speaking a foreign language, which reminds me just how obscure link building is to those who don't work in SEO or online marketing.