Once in a while our company gets a white whale of a partner — our ideal candidate, our best friend what we love to hop on the phone with and discuss project updates. 

Depending on who you talk to about their experience at Inbound 2018, you will get a variety of answers, due to the wide range of topics covered from  the benefits of AI in search to understanding the value of data science in marketing.

I love going home at the end of the day and sharing work successes with my wife. Unfortunately, all too often she looks at me like I am speaking a foreign language, which reminds me just how obscure link building is to those who don't work in SEO or online marketing.