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February 6, 2020

Building A Discoverability Powerhouse: Competitive Advantage Through Merging Organic Search, Paid Search, & Performance Content

Editor's Note: Today we're featuring another excellent author from PAGES magazine — Heather Physioc of VMLY&R!

Heather has the unique experience of managing multiple teams, with multiple specializations, across multiple countries — she knows how to inspire collaboration and integrate multiple disciplines to achieve holistic success. Read on to learn how Heather has built a discoverability powerhouse at VMLY&R and how you can do the same at your company.

P.S. We also had the pleasure of discussing this topic with Heather on a recent webinar, which you can watch in its entirety here.

We as an industry talk a good game on collaboration, but the truth is that it’s not really happening the...

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