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P1P Archives

Zach Ball

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P1P Link Building Roundup #25

Posted by Zach Ball on Oct 21, 2013 7:09:32 AM

This week we get creative with Youtube's keyword tool, learn how to build quality links without guest posts, and scale up our link building with helpful tools.

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A Brief History of Link Building, Part I

Posted by Zach Ball on Oct 17, 2013 11:21:33 AM

If you work in the SEO industry, you know that the history of link building is intricate and quite the roller coaster. The actual history of building links specifically for SEO doesn't span a long length of time, however. Link building began with the rise of Google, since they based the core of their search around links, considering them votes of confidence. Therefore, one of the most important factors in SEO became your website's backlink profile - that is who's linking to your site.

Despite the relatively short amount of time involved, because SEO is fast paced and constantly evolving, the history of link building is filled to the brim with interesting stuff. The world of SEO is changing at such a rate that every month is different, more involved and more alive. It's exciting really, but it also means that SEOs and marketers really need to be ready for whatever comes our way, always anticipating what lies ahead. Understanding the history and the movement of SEO will help in preparing for the future of online marketing.

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P1P Link Building Roundup #24

Posted by Zach Ball on Oct 14, 2013 6:51:08 AM

This week we examine the Hummingbird in its natural habitat, go to boot camp for headline writing and check out some conversion rate case studies. It’s a good week.

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P1P Link Building Roundup #23

Posted by Zach Ball on Oct 7, 2013 5:44:03 AM

This week we dig into some outreach tips, scrutinize Hummingbird and listen to the wisdom of Julie Joyce.

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P1P Link Building Roundup #14

Posted by Zach Ball on Aug 5, 2013 10:33:06 AM

This week we take a look at pure, unadulterated spam, the reason why loading speed is important and ponder the meaning of great content.

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P1P Link Building Roundup #13

Posted by Zach Ball on Jul 29, 2013 11:04:55 AM

Lucky 13! This week we take a look at some new innovations from Raven Tools, local link building and some insight on content marketing from our friend Ben Wills of Ontolo!

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P1P Link Building Roundup #12: Articles You May Have Missed Last Week

Posted by Zach Ball on Jul 22, 2013 10:34:53 AM

This week we look at the positive aspects of collaboration, explore link prospecting and enter the age old search vs. social debate.

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P1P Link Building Roundup #11: Articles You May Have Missed Last Week

Posted by Zach Ball on Jul 15, 2013 12:16:40 PM

This week, we look at a great analysis of the latest Matt Cutts bombshell, the competetive world of search engines and how your rankings might be slipping.

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P1P Link Building Roundup #10: Articles You May Have Missed Last Week

Posted by Zach Ball on Jul 8, 2013 6:14:10 AM

This week, we take a look at the relationship between SEO and design, sustainable link building and integrating social media and PR.

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P1P Link Building Roundup #9: Articles You May Have Missed Last Week

Posted by Zach Ball on Jul 1, 2013 6:50:10 AM

This week we look into productivity, unnatural link penalties and the value of authenticity.

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P1P Link Building Roundup #8: Articles You May Have Missed Last Week

Posted by Zach Ball on Jun 24, 2013 10:30:44 AM

This week we take a look at social media, Google Webmaster Help and link removal!

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P1P Link Building Roundup #7: Articles You May Have Missed Last Week

Posted by Zach Ball on Jun 17, 2013 10:41:39 AM

This week we think outside the box, take a close look at spam, explore the mysteries of Google's Webmaster Tools and study our spreadsheets.

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Link Building Roundup #6: Articles You May Have Missed Last (and this) Week

Posted by Zach Ball on Jun 10, 2013 10:20:32 AM

This week: new link building tools, WordPress security and a parade of gifs!

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P1P Link Building Roundup #5: Articles You May Have Missed Last Week

Posted by Zach Ball on Jun 4, 2013 10:47:17 AM

Editor's Note: Tuesday is the new Monday.

Here are last week's words of wisdom and why you can't afford to miss them:

 

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P1P Link Building Roundup #3: Articles You May Have Missed Last Week

Posted by Zach Ball on May 20, 2013 12:49:43 PM

Here are last week's words of wisdom and why you can't afford to miss them:

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Link Building Roundup #2: Articles You May Have Missed Last Week

Posted by Zach Ball on May 13, 2013 12:55:42 PM

Here are last week's words of wisdom and why you can't afford to miss them:

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P1P Link Building Roundup: Articles You May Have Missed Last Week

Posted by Zach Ball on May 8, 2013 9:15:12 AM

Editor's Note: Page One Power is pleased to announce our weekly link building roundup. Each week, we'll feature articles from the best and the brightest the industry has to offer. We'll normally schedule these roundups for Monday, but today is Wednesday. Life is unpredictable sometimes. Without further ado, here's our first roundup!

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Holiday Greetings From Page One Power

Posted by Zach Ball on Dec 24, 2012 4:05:47 PM

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Research Based Link Building Strategies

Posted by Zach Ball on Dec 10, 2012 1:27:48 PM

High quality links can only come from a finite number of places and finding those places is one of the primary responsibilities of any good link builder. In our offices, we have our link builders separated into a content team and a research team. The content team spends their time developing compelling content and outreaching that content to relevant sites. The research team is combing the web for great, relevant places to get links for their clients. We work in nearly every niche, so we can’t use a one-size-fits-all approach to link building. We need a lot of options, so our researchers have developed a list of various types of research links that can be adapted to any project.

While developing a research plan for your own site, search for sites that are relevant. A link between two sites needs to make sense. We call this the “in a world without Google” approach.

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