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The Complete Guide to Outreach: 52 Curated Resources

Outreach is one of the most critical components of a link building campaign.

The success of your overall project typically hinges on your ability to effectively outreach. If you’re very strong in other areas, but lack sufficient outreach skills and techniques, your link building campaign is likely to fail. Great link prospecting tactics become useless if you can’t outreach to those prospects competently. Even spectacular content can be fruitless without adequate outreach.

The point is – outreach is important!

Fortunately, there is a lot of great information available regarding outreach. Due to the significance of outreach within link building, it’s not surprising that there a wealth of articles out there covering a wide range of topics related to outreach. We’ve put together this curated resource guide to help you improve your outreach and perhaps learn some new tactics as well. Simply click on one of the various tabs below to learn more about that given subject.

Please let me know if you have any feedback or feel I have left something out by emailing me (Andrew) at adennis@pageonepower.com. If you’re looking for more link building insights, or simply want to connect with some of your link building peers, head over to Google+ Link Builders Community and join now!

Email Outreach

Email Outreach
Email outreach is first on our list because typically most outreach is done via email. This isn't particularly shocking, considering you need to be online to build a link.

It may seem simple enough - send an email to a link prospect, get a link. However, there are actually a number of nuances and best practices associated with email outreach.

Here are a handful of guides to help you get the most out of your email outreach:
 
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Outreach Templates

Outreach Templates
Because outreach can be so difficult and nuanced, it can be helpful to work from a proven template. Not only can templates help you craft successful outreach, they can also help you save on time.

Here is a list of guides that include some solid outreach templates:
 
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Outreach Philosophy

Outreach Philosophy
Although all outreach is unique and you should treat every individual situation differently, there are some common philosophies that can guide you in the right direction. For example, simply being polite and courteous during our outreach is something many of us forget from time to time.

Implementing the appropriate philosophies into your outreach will help increase your chances of success.

Here are a number of guides that can provide you with the proper ideas and philosophies surrounding outreach:
 
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Alternative Outreach

Alternative Outreach
As mentioned before, typically outreach is done through email. However, email is not the only option and there are a number of other channels at your disposal.

In fact, there are certain situations where it may actually be more effective to outreach through a more unconventional avenue.

Here are a variety of guides that pertain to outreach methods alternative to email:
 
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Pitching Journalists

Pitching Journalists
Some of the most important outreach you do will be directed at journalists. The reason pitching journalists is so important is because of the exposure they offer. If a well known and respected journalist is talking about you/your company, chances are a lot of people are going to see it - which can provide great publicity for your brand.

Here is a list of excellent guides for pitching to journalists:
 
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Scalable Outreach

Scalable Outreach
Outreach is typically one of the most time consuming aspects of link building. Not only is it time consuming, but outreach can also be a bit monotonous at times. By finding ways to effectively scale your outreach you can improve efficiency so you have time to focus on other aspects of your campaign.

Here are some helpful guides for scaling outreach:
 
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Outreach Tools

Outreach Tools
As mentioned before, outreach can be a bit tedious. Fortunately, there are a number of tools out there that can help you streamline your outreach process as well as help with organization.

Here is a list of useful outreach tools:
 
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Creative Outreach

Creative Outreach
Outreach isn't always as straight forward as simply sending out emails. Sometimes you need to get creative with your outreach in order to be effective. Thinking outside the box can often make your outreach stand out from the crowd, which can be vital to outreach success.

Here are a number of different guides that offer creative outreach techniques:
 
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Outreach Case Studies

Outreach Case Studies
Due to the fact that outreach can often be a numbers game, you want to put yourself in the best possible position to succeed. One way to do this is by studying some of the data that has been compiled surrounding outreach.

Here are a few helpful outreach case studies:
 
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Guest Post Outreach

Guest Post Outreach
Recently there has been some confusion surrounding guest posting. Despite the FUD Google has been spreading, guest posting remains a valuable technique for getting your content/brand out in front of a new audience. While low quality/spammy guest posting will get you into trouble with Google, there are still legitimate ways to guest post.

Here is a collection of guides that can help you with guest posting outreach:
 
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