Hello and welcome to another edition of the Linkarati Roundup, where we feature the best link building and SEO content of the week. For deeper discussion on each of these articles head over to our Link Builders G+ Community.
Let's jump into it, shall we?
1. First up is Larry Kim's "Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%."
This is a must read from WordStream's blog. WordStream did an internal study after they found their female client service representatives were rated below all the male client service reps, after a few hundred client responses. Larry and team examine the data and it speaks for itself - there's a clear gender bias.
The only way to attack this gender bias (in both our community and beyond) is to continually address it and keep it at the forefront of everyone's mind. We all must work to be better.
2. Razvan Gavrilas' "59 Amazing Organic Link Building Articles."
Razvan's built up a fabulous resource of recent articles that cover how to build good links that make sense in today's digital marketing world. We're proud to be included on the list and definitely recommend you check out the post - it's a curated guide of content worth reading.
3. Brent Carnduff's "Social Signals are NOT an SEO Ranking Factor."
Brent takes a deep look at the history of social signals in the Google algorithm, interviews a few experts, and comes to the conclusion that social signals are definitely not an SEO ranking factor. Brent does a great job providing all the information from both sides of the issue, and if you'd like the full back story this is definitely worth your time.
4. Jon Ball's "It's Not All About Ranking: Benefits of Backlinks Beyond SEO."
Jon Ball tackles the various benefits of backlinks beyond SEO and ranking - signs of a good link. Often in the SEO world we tend to fixate on rankings to build traffic - which is certainly important - but it's smart to remember there are more factors at work than just rankings when it comes to links.
5. Heather Lloyd-Martin's hilarious "5 SEO Client Types to Avoid at All Costs."
Heather Lloyd-Martin puts together a laughable list of five clients to avoid, including the "Taylor Swift", the "Mullet Master", the "Yeah...but", the "wimpy", and the "shiny objects." The humor lives up to the descriptions, painting a colorful picture of five clients worth avoiding.
If you're looking to blow off a little steam before the weekend, this is the post for you.