Hello and welcome to yet another addition of the Linkarati Roundup! Each and every week we list the best SEO and link building articles, blog posts, and content published.
This week we have an in-depth profile of Larry Page, a video interview of Rand Fishkin, SEO resources for lawyers, and a veritable slew of link building content. Let's hop into it, shall we?
1. First up is the best thing I've read online in quite a while: Nicholas Carlson's "The Untold Story of Larry Page's Incredible Comeback."
As SEOs and link builders we probably spend what can best be categorized as an unhealthy amount of time thinking about Google. This is the story behind the story of Google, so to speak. My only complaint was the lack of mention of Google X, although that's easily forgiven. Set aside 30 minutes to give this the time and thought it deserves - it's absolutely fascinating.
2. Next we have Bas van den Beld's interview Rand Fishkin in "Rand Fishkin: SEO can't Operate well in a Silo Anymore."
I love interviews for the honesty and insight they often offer. As a bunch of marketers we tend to strategize content to death. Interviews tend to strip some of that away, forcing moments of honesty and candor. This interview is no different, and you really get a sense of Rand's thoughts, feelings, and mindset in the SEO space. It's on the long side, but worth it.
3. Casey Meraz's "The Best Citations Sources for Attorney's: Local SEO."
This is a gold mine for any local attorney law firm looking to build their online citations. There's more than likely a few link opportunities in there, as well. It's a great list, and should be a great start for any SEO working with attorneys.
4. Jon Ball's "It's not all about Ranking: Benefits of Backlinks Beyond SEO."
In today's online link building world it's important to make sure your building quality links, not quantity. With this article Jon points out some signals of link quality while also reminding us that isn't not always about ranking - links can have other positive business impacts.
5. Julie Joyce's "Link Building for Restaurants: the Ultimate Guide."
Julie Joyce, ever an insight into the link building space, has put together, well, the ultimate guide for building links for restaurant websites. I'd say more but that really says it all. If you're working as the SEO for a restaurant's website, you need to read this. I practically guarantee there's something in there you haven't thought of or tried.
6. Erin Everhart's "Link Building Does not Equal Content Marketing - But Here's How they Fit Together."
We couldn't have said it better ourselves. You can't move into content marketing hoping it's the new link building, or you're going to be greatly disappointed. However, if you've ever worked with content marketers to build links you'll quickly learn the two should go hand in hand. Even working to build links behind a content marketing campaign can often be lucrative.